If I Were a VP of Enrollment Marketing Right Now - Unfiltered Musings from Enrollify's Founder

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About the Episode

Zach puts on his exec-level enrollment marketer hat for this episode and shares the first things he would tackle as a VP. He discusses his tips for how enrollment marketers can level up their marketing strategies and invest in effective lead generation tactics, including:

Hiring creators and developing original audio and video content
Using video as a conversion tool and not just an asset for general brand awareness
Leveraging SparkToro for insights on their target market before launching a strategic marketing plan
Spending less money on Facebook and Instagram and more money on paid partnerships with newsletters like Morning Brew

Check out the latest 'solo-pod' from Zach below.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

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