About the Episode
Zach puts on his exec-level enrollment marketer hat for this episode and shares the first things he would tackle as a VP. He discusses his tips for how enrollment marketers can level up their marketing strategies and invest in effective lead generation tactics, including:
- Hiring creators and developing original audio and video content
- Using video as a conversion tool and not just an asset for general brand awareness
- Leveraging SparkToro for insights on their target market before launching a strategic marketing plan
- Spending less money on Facebook and Instagram and more money on paid partnerships with newsletters like Morning Brew
Check out the latest 'solo-pod' from Zach below.
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