About the Episode
In the third quarter of 2020, Glacier surveyed 187 professional marketers at North American higher education institutions to gather a baseline understanding of their organization, the challenges their teams face, and how the pandemic has impacted the social media and traditional marketing tools they're leveraging today.
On today's episode, Matt Diteljan, Co-Founder and CEO of Glacier, joins Zach for a conversation on the state of high school digital advertising.
Among the myriad topics discussed, Matt and Zach chat about two especially interesting findings that Glacier's report uncovered-the reported effectiveness of TikTok and Snapchat strategies and the lack of institutions currently playing in these ponds.
About 86% of higher ed marketers reported success in their TikTok strategies and yet only 1.9% of schools are currently advertising on the platform. In a similar vein, higher ed marketers reported a 64% increase in the effectiveness of Snapchat campaigns with only 9% of colleges and universities currently using the platform for enrollment marketing.
Tune in to the show for a greater understanding of where higher ed marketers are spending their budgets right now, and where Matt thinks they should be spending their cash in the near future.
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