How Enrollment Marketers Should Advertise on TikTok

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About the Episode

TikTok advertising today is basically what Facebook Advertising was in 2014 - organic reach is incredible, generating quality impressions is a given, and competition (in higher education anyway) is low. So why aren't more schools allocating resources to developing their TikTok strategy?

According to Enrollify subscribers, it's "because we aren't sure how to get started." Well, buckle up folks because on this week's episode, Zach shares detailed insight into why enrollment marketers should up their TikTok game today, and tangible ideas for how they can do so.

Tune in to the podcast to understand the various advertising options available on the platform, which colleges and universities are currently slaying their TikTok game, and what investment your school should be ready to make when starting out.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Kerry Morrison

In a career spanning more than twenty years, Kerry Morrison has worked alongside some of the biggest brands and agencies in the world. His career spans advertising, startups, telcos, media conglomerates, big consulting and dot-coms. Kerry is currently the Chief Storytelling Officer (CMO) at Goodkind, where Kerry helps spread the gospel of storytelling for both Goodkind and customers. You can find Kerry on Twitter, Medium and Linkedin.

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