How Enrollment Marketers Should Advertise on TikTok

Or listen on:

Read transcript

About the Episode

TikTok advertising today is basically what Facebook Advertising was in 2014 - organic reach is incredible, generating quality impressions is a given, and competition (in higher education anyway) is low. So why aren't more schools allocating resources to developing their TikTok strategy?

According to Enrollify subscribers, it's "because we aren't sure how to get started." Well, buckle up folks because on this week's episode, Zach shares detailed insight into why enrollment marketers should up their TikTok game today, and tangible ideas for how they can do so.

Tune in to the podcast to understand the various advertising options available on the platform, which colleges and universities are currently slaying their TikTok game, and what investment your school should be ready to make when starting out.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Kerry Morrison

In a career spanning more than twenty years, Kerry Morrison has worked alongside some of the biggest brands and agencies in the world. His career spans advertising, startups, telcos, media conglomerates, big consulting and dot-coms. Kerry is currently the Chief Storytelling Officer (CMO) at Goodkind, where Kerry helps spread the gospel of storytelling for both Goodkind and customers. You can find Kerry on Twitter, Medium and Linkedin.

Other episodes

Episode 108: You’re Not Behind on Agentic AI

Technology + Data

All Episodes

Episode 108: You’re Not Behind on Agentic AI

Mallory Willsea sits down with Doug Gapinski, Account Director at 8th Light, to unpack the real story behind agentic AI.

with

Mallory Willsea

Pulse Check: The Reputation Rethink - Part 5

Marketing + Communications

All Episodes

Pulse Check: The Reputation Rethink - Part 5

Host Day Kibilds sits down with student leaders Kathleen Parks (Texas A&M) and Mac Mahoney (Dartmouth) to discuss how they’re creating spaces for respectful dialogue and meaningful conversation on campus.

with

Dayana Kibilds

Ep. 41: Moving From AI Pilots to Institutional Production

Technology + Data

All Episodes

Ep. 41: Moving From AI Pilots to Institutional Production

Brian sits down with Dr. Manjeet Rege, Chair of the Department of Software Engineering and Data Science at the University of St. Thomas.

with

Brian Piper

Technology + Data

All Episodes

Episode #320: Building Allied Health Talent at Scale Without Student Debt

Dustin sits down with Van Ton-Quinlivan to unpack how her organization is tackling the healthcare workforce shortage by helping adults earn debt-free credentials in allied health fields.

with

Dustin Ramsdell