About the Episode
Welcome to our YouTube Advertising for Higher Ed Marketers series, where we teach you how to up your YouTube creative game and generate qualified inquiries using YouTube TrueView for Action Campaigns.
If a picture's worth a thousand words, a video must be worth a million?!
90% of Gen-Z is on YouTube and watches an average of 23 hours of content on the platform each month.
And yet, many enrollment marketers still don't know the first thing about how to advertise effectively on the world's second-largest search engine. It's time we change that.
On this week's episode, discover how to generate ideas and insight into how to up your school's creative assets to earn and win the attention of qualified prospective students.
Furthermore, we'll teach you how to reach more qualified prospective students by experimenting with remarketing lists, optimizing your bidding strategies, and using converting and assisting keywords from your Search campaigns to create a more customized audience for you to reach.
Unpack why your daily budget should be 10X your Video CPA, how to help YouTube's optimization algorithm improve your campaign faster, and how sitelink extensions on TrueView for action campaigns can drive up to 40% higher conversions!
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