About the Episode
On this week's podcast, Zach sits down with Will Patch from Niche and Jeremy Tiers from Tudor Collegiate Strategies to discuss a survey they recently conducted of high school juniors.
A total of 7,129 juniors responded to the survey and expressed their hopes, dreams, and fears about their college search process in a (soon-to-be) post-pandemic world.
Tune in for a fascinating discussion on what these survey results suggest about the future of higher ed marketing and student recruitment.
Some noteworthy stats from Niche:
1. 75% of juniors believe that their chances of being accepted will be hurt if they do not submit test scores with their application to test-optional and test-blind colleges.
2. Nearly half of students reported that they had already taken the SAT, ACT, or CLT; and amazingly only 6% reported that they don't plan to take a test. Of students who have taken, or plan to take, a test, 96% plan to submit the scores to some or all of their colleges when they apply.
3. 25% of juniors have already narrowed down their list of schools, while another 68% are actively doing college research. The majority of juniors reported actively started researching colleges between the summer before their junior year and the spring of their junior year.
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