The One Exercise Every Enrollment Marketer Should Do When Creating Their Comm Flows

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About the Episode

Communication flows are the bread and butter of student recruitment in higher ed - and yet, admissions and marketing professionals alike struggle to make them compelling and differentiated.

On this week's episode of The Enrollify Podcast, Zach sits down with Bryson Purcell, an Assistant Director of Admissions at Lock Haven University, and the Co-Founder of SuccessU (a student coaching service), to discuss the importance of designing a communications strategy focused on parents that acts in parallel with the drip sequences focused on prospective students.

Bryson shares specific strategies and tactics that he has used over the tenure of his career to increase response rates, boost prospect engagement, and ultimately convince students and their families to enroll.

You can learn more about Bryson and SuccessU by connecting with him on LinkedIn or at www.successucoach.com.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Bryson Purcell

Bryson Purcell is an enrollment management professional focusing on digital marketing and consumer engagement and the co-founder of Success U, an independent college coaching service for high school students and their families. In his professional role as the Assistant Director of Admissions, he is responsible for the recruitment, outreach, and yield of students at Lock Haven University in Pennsylvania. Bryson holds a bachelor's degree in Information Technology Management as well as a Master's of Education from Bloomsburg University of PA.

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