Join us virtually on June 24-25 for the Engage Summit for FREE |

Register Today
EP
186
January 17, 2024
Episode 186: Introducing Jenny Li Fowler as Host of Enrollify's Confessions of a Higher Ed Social Media Manager

Introducing Jenny Li Fowler as Host of Enrollify's Confessions of a Higher Ed Social Media Manager

Or listen on:

About the Episode

We are thrilled to announce that  Jenny Li Fowler, who is the Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT) and author of a brand new book called “Organic Social Media”, will be joining Enrollify as host of Season 2 of our podcast, Confessions of a Higher Ed Social Media Manager.

Jenny has spent her career working in social and is currently in charge of developing and executing institute-wide social media initiatives for more than 200 departments, labs, and centers. She also manages MIT’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. Before MIT, she served as Social Media Manager and Web Editor for the Harvard Kennedy School of Government. Jenny is a recurring correspondent for Hubspot's INBOUND and a recognized voice across the social media marketing space.

In this new season, Jenny covers the do's, don'ts, and dynamics of the complex, challenging, and changing social media ecosystem. Together with other higher ed social media managers, she’ll bring on the podcast, she’ll analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned. You can also expect novel and actionable steps so you can push past the pitfalls others have faced. No matter if you're on a team of 20 or a team of one, you’re bound to find something of value in this podcast.

Follow the show on Apple Podcasts 

Follow the show on Spotify

Subscribe to Email Updates for the Show

About the Show:

Confessions of a Higher Ed Social Media Manager covers the do's, don'ts, and dynamics of the complex and challenging social media ecosystem. We analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned. We’ll share actionable steps so you can push past the pitfalls others have faced. No matter if you're on a team of 20 or a team of one, we've got you covered.

Confessions of a Higher Ed Social Media Manager is hosted by Jenny Li Fowler  and is a proud member of the Enrollify Podcast Network.

People in this episode

Host

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Other episodes

Episode 54: How Iowa Boosted Clicks and Gifts on One Day for IowaPlay Button
Episode 54: How Iowa Boosted Clicks and Gifts on One Day for Iowa

Day sits down with Veronica Jones and Zack Schmidt from the University of Iowa Center for Advancement to unpack how they moved from a time-consuming email process to a smart, automated strategy

Episode 82: Engage Summit 2025 - Preview SpecialPlay Button
Episode 82: Engage Summit 2025 - Preview Special

Ardis Kadiu and JC Bonilla take listeners behind the scenes of Element451's upcoming Engage Summit.

Episode 70: Washington’s Marching Orders for Higher EdPlay Button
Episode 70: Washington’s Marching Orders for Higher Ed

Mallory Willsea is joined by Brad Carson—former University of Tulsa president, former U.S. Congressman, and now president of Americans for Responsible Innovation—to explore how colleges are being drafted into America’s AI future.

Ep. 81: Stories that Stick: Humanizing Higher Ed’s ImpactPlay Button
Ep. 81: Stories that Stick: Humanizing Higher Ed’s Impact

Jaime Hunt sits down with higher ed storyteller and communications strategist Kristin Hanson to unpack the strategic value of proactive storytelling.

Pulse Check: The Culture Code Part 3Play Button
Pulse Check: The Culture Code Part 3

Christian Ponce sits down with Ray Martinez, VP and CEO of Archer Education, to unpack how AI and emerging technologies are disrupting and improving higher education marketing.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people