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Join 5,000+ higher ed marketers in wrestling with ideas that are reshaping higher ed
Subscribe to Confessions of a Higher Ed Social Media Manager
Explore higher ed social media insights with 'Confessions of a Higher Ed Social Media Manager.' Discover the do's and don'ts of maximizing social media in your marketing strategies. Learn from successes, and failures from real schools like yours, and find actionable steps to improve your engagement.
Hosted by Jenny Li Fowler, Director of Social Media Strategy at MIT, this podcast is part of The Enrollify Network.
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About the Pod
Tune in for the do’s, don’ts, and dynamics of the complex and challenging social media ecosystem. We’ll analyze the successes and failures of those in the higher education social space — what went right, what went wrong, and what are the lessons learned — with actionable steps and takeaways for your team.
Hosted by Jenny Li Fowler, Director of Social Media Strategy at MIT, you’ll hear practical insights and strategies to elevate your social media game.
About Your Host
Jenny Li Fowler is the director of social media strategy at the Massachusetts Institute of Technology (MIT) and author of “Organic Social Media”. She is in charge of developing and executing Institute-wide social media initiatives and campaigns and provides social media consultation and direction for more than 200 departments, labs, and centers.
She also manages MIT’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. Prior to MIT, she served as Social Media Manager and Web Editor for the Harvard Kennedy School of Government. Jenny is a recurring correspondent for Hubspot's INBOUND and a recognized voice across the social media marketing space.
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