The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
December 6, 2024
Live at AMA: The Power of Student-Driven Content

Live at AMA: The Power of Student-Driven Content

Or listen on:

About the Episode

About The Episode:

Mallory chats with Nate Jorgensen, Senior Director of Marketing at Miami University in Ohio, to discuss two exciting topics: empowering students through podcasting and the evolving role of artificial intelligence in higher education. From showcasing authentic student experiences through podcasting to addressing fears around AI adoption, this episode offers a refreshing take on how universities can innovate in meaningful and impactful ways.

‍

Key Takeaways

  • Student-Driven Podcasting: Miami University's student-hosted podcast, Major Insight, highlights real student experiences, breaking down barriers for prospective and current students alike.
  • AI as a Tool, Not a Threat: Nate candidly shares his own apprehensions about AI, emphasizing its potential to enhance, rather than replace, human creativity and authenticity in marketing.
  • Overcoming Fear of the Unknown: Institutions, including Miami, are navigating AI guidelines to encourage thoughtful, ethical adoption without stifling innovation.
  • Real-Life Inspiration: Personal connections to content—whether through podcasting or using AI—can drive engagement and create authentic narratives.

‍

Episode Summary

Why Student Podcasting Matters

Nate Jorgensen shared the journey of revitalizing Major Insight, Miami University's student-hosted podcast. Initially tucked away in a small department, this initiative grew under Nate’s leadership into a dynamic, impactful platform. Students share their raw, real-life experiences—addressing homesickness, academic challenges, and personal growth—offering a relatable resource for their peers and prospective students.

By amplifying student voices, the podcast has become a bridge between institutional transparency and student engagement. Nate highlighted how this medium allows students to tackle taboo or overlooked questions, such as "Do dorms provide toilet paper?" Humor aside, such questions reflect the genuine uncertainties prospective students face. The podcast breaks the "perfect college life" façade and creates a space where vulnerability inspires connection.

‍

The AI Learning Curve in Higher Ed

Nate’s openness about his AI journey reflects a broader hesitation within higher education: fear of inauthenticity and job displacement. Yet, as Mallory emphasized, AI is simply a tool—akin to a pen—that can help institutions achieve their goals faster and more efficiently.

At Miami University, AI adoption varies across departments. For example, the marketing team sees AI as an ally to streamline content creation, while the news team remains cautious to preserve human-authored authenticity. Despite these differences, Nate recognizes the importance of institutional guidelines to demystify AI and encourage its thoughtful use. His goal? To move past fear and embrace AI as a partner in storytelling and efficiency.

‍

Transforming Inspiration into Action

Nate shared a moving anecdote about a student's research on stress responses that inspired him personally. With undergraduate research becoming a passion of his, Nate is planning to leverage AI to draft a story about this experience. He acknowledged that AI can help overcome creative blocks, allowing him to refine the narrative with his unique voice. This reflects the broader theme of using technology not as a replacement but as an enhancer of creativity.

This story underscores the importance of taking small, actionable steps in AI adoption. Whether starting with a fun project—like writing a snack-themed rap—or tackling larger initiatives, experimenting with AI can unlock transformative potential in higher education.

‍

Connect With Our Host:

Mallory Willsea
https://twitter.com/mallorywillsea

‍

About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

‍

Attend the 2025 Engage Summit!

The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education.

Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

👉🏻 Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st.

People in this episode

Host

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Nate Jorgensen

Chief of Marketing and Enrollment Communications Manager at Ohio State University College of Nursing

Other episodes

Episode #351: AI as a Coach, Not an Answer MachinePlay Button
Episode #351: AI as a Coach, Not an Answer Machine

Dr. Marco Krcatovich of Cengage discusses the risks of cognitive offloading, why AI should function more like a coach than an answer machine, and how institutions can build better policies and practices around its use.

Bonus: Instructional Resilience in the Age of AIPlay Button
Bonus: Instructional Resilience in the Age of AI

Kim Arnold, Director of the Teaching and Learning Community Program at EDUCAUSE, discusses the shift from instructional continuity to instructional resilience and why institutions need to build the capacity to maintain quality learning through disruptions ranging from cyberattacks to rapid advances in AI. 

Episode 138: Does AI Traffic Actually Convert Better in Higher Ed?Play Button
Episode 138: Does AI Traffic Actually Convert Better in Higher Ed?

Mallory chats with Nick DeNardis, Senior Director of Digital Experience and Innovation at Wayne State University, about how AI-driven search traffic behaves differently on higher education websites.

Bonus: Breaking the Reactive Cycle in Higher EdPlay Button
Bonus: Breaking the Reactive Cycle in Higher Ed

Nicole Muscanell, Senior Researcher at EDUCAUSE, returns to the show to discuss how colleges and universities are adapting to AI and digital transformation, including growing scrutiny around data privacy, security, tool adoption, and redundancy. 

Pulse Check: What Do We Really Need? — Pt 3Play Button
Pulse Check: What Do We Really Need? — Pt 3

In the third episode of What Do We Really Need?, Ologie Marketing Director Erin Fields talks with Chevonne Harris, Ologie’s Vice President of Strategy and the founder and CEO of ThriveIn, about how institutions decide whose experiences to share.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people