About the Episode
About the Episode: Mallory and Seth celebrate National Community College Month by diving deep into the challenges and opportunities faced by community college students, especially when it comes to transferring to four-year institutions. With a focus on cultivating skills for the future, they unpack the concerning data around transfer rates and completion rates, and explore strategies to improve outcomes for these learners. Whether it's rethinking recruitment or embracing vocational training, this conversation is a must-listen for those committed to the success of community college students.
Key Takeaways:
- Over 80% of community college students aim to transfer to four-year colleges, yet only about a third make the leap, and fewer than half of those complete their bachelor's degrees.
- Successful community college recruitment strategies prioritize personal outreach and partnerships over traditional marketing tactics.
- Mallory highlights the importance of high-touch methodologies to support non-traditional students through the transfer process, addressing financial and time constraints.
- Vocational training and apprenticeship programs are gaining traction as valuable alternatives to traditional four-year degrees, promising a renaissance in skills-based education.
Episode Summary
Why Are Community College Transfer Rates So Low?
Seth and Mallory analyze two recent reports from the Community College Research Center and the Aspen Institute, revealing stark data: only 33% of community college students transfer to four-year institutions, and among those, less than half complete their bachelor’s degrees. Disparities are even greater for low-income, older, Black, and Hispanic students. The discussion highlights structural barriers, from resource imbalances to application friction, emphasizing the need for high-touch outreach and institutional partnerships.
The Role of Vocational Training in the Future of Education
As public confidence in degrees declines, vocational programs are experiencing a resurgence. Mallory and Seth discuss the Wall Street Journal’s report on how Gen Z is embracing vocational paths for high-paying careers, such as plumbing or HVAC. They explore how nonprofit institutions can leverage this demand by offering more vocational programs, particularly in areas like healthcare, while addressing the broader shift in education portfolios.
Apprenticeships: A Pathway to Prosperity
The episode highlights the untapped potential of apprenticeship programs, fueled by billions in federal funding for workforce development. Seth explains the challenges and opportunities of building federally approved apprenticeship pathways, noting their potential to provide cost-free education in high-need industries. Listeners are encouraged to rethink the education pipeline, balancing degrees, micro-credentials, and hands-on training to prepare students for a rapidly evolving workforce.
https://nscresearchcenter.org/transfer-and-progress/
https://www.chronicle.com/featured/student-success/transfer-students
https://www.wsj.com/lifestyle/careers/gen-z-trades-jobs-plumbing-welding-a76b5e43
Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell
About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit: Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31.
Learn more and register at engage.element451.com — we can’t wait to see you there!


