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August 13, 2026
Pulse Check: Understanding The Modern Student Journey — Part 4

Pulse Check: Understanding The Modern Student Journey — Part 4

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About the Episode

In this final episode of our pulse check series, Understanding the Modern Student Journey, Faton Sopa talks with Mark Hatton, Director of Admissions and Marketing at Webster Geneva Campus, to discuss the evolving landscape of international student recruitment and how digital platforms and AI are shifting how students research colleges. Mark emphasizes that despite the rise of online tools, personal relationships with global referral partners and face-to-face connections remain critical in building trust with families. The conversation highlights the value of campus visits and why institutions must remain adaptable to navigate changing global climates.

People in this episode

Host

Faton Sopa is the Co-Founder and CEO of Manaferra.

Interviewee

Mark Hatton

Director of Admissions and Marketing at Webster Geneva Campus and Director of Webster Europe Student Recruitment and Marketing

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