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Live at eduWeb Summit: How to Align Marketing Strategy with Student Identity and MissionPlay Button

Live at eduWeb Summit: How to Align Marketing Strategy with Student Identity and Mission

Allison Turcio shares a transformational case study from Vermont Law and Graduate School that proves why authenticity—not polish—is the future of higher ed marketing.

Live at eduWeb Summit: What Higher Ed Marketers Must Know About Student SearchPlay Button

Live at eduWeb Summit: What Higher Ed Marketers Must Know About Student Search

Allison Turcio unpacks groundbreaking research presented by Faton Sopa of Manaferra — research that redefines how students actually search for colleges in today’s digital-first landscape.

Episode #57: When AI Meets Old Governance: Canadian Higher Ed at a CrossroadsPlay Button

Episode #57: When AI Meets Old Governance: Canadian Higher Ed at a Crossroads

Dr. Andre De Freitas, Founder of EdVisingU, joins Ray to explore how AI is reshaping governance, teaching, and student engagement across Canadian universities and colleges.

Live at eduWeb Summit: The ROI of Clear Messaging in Higher Education MarketingPlay Button

Live at eduWeb Summit: The ROI of Clear Messaging in Higher Education Marketing

Recorded live from the eduWeb Summit 2025, Allison Turcio breaks down insightful research shared by Grant De Roo of ADV Market Research and Kristen Lainsbury, VP for Communications and Marketing at Bates College.

Ctrl + Create: AI for Creatives - Part 3Play Button

Ctrl + Create: AI for Creatives - Part 3

Dave Hunt sits down with Lori Mazor—architect turned author, innovator, and CEO of Synthetivity—to explore how artificial intelligence is reshaping creativity.

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Resource spotlight

2025 Engage
Session Recordings

Couldn’t make it to the live event? We’ve got you covered. The Engage Summit 2025 Replay Page is your all-access pass to every bold idea, expert session, and mic-drop moment from higher ed’s most actionable summit. Whether you lead the team or build the campaigns, this is your chance to rewatch, rewind, and reignite your strategy—anytime, anywhere.

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Silly? Yes. Successful? Absolutely. The Goose Campaign That Tripled Giving
Shelby Moquin
Silly? Yes. Successful? Absolutely. The Goose Campaign That Tripled Giving

Day sits down with Stormie Harless and Reggie Hayes of Ball State University to unpack one of the most unconventional (and successful) Giving Day strategies we’ve seen: letting donors name a goose.

Smarter Knowledge Bases = Better Student Support. Here’s Why.
Shelby Moquin
Smarter Knowledge Bases = Better Student Support. Here’s Why.

Discover how Forsyth Tech Community College built a high-impact AI chatbot by starting with clean content and a human-first strategy.

The Program Page Glow-Up: How Angelo State Drove 370% More RFIs in One Month
Allison Turcio
The Program Page Glow-Up: How Angelo State Drove 370% More RFIs in One Month

Discover how Angelo State University redesigned their program pages and saw a 370% increase in inquiries—in just one month. Learn how to turn your program pages into high-converting recruitment tools.