The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
105
September 30, 2021
Episode 105: The Best Virtual Events Have This In Common — What I've Learned from Helping Dozens of Schools Run Recruitment Events In the Last Year

The Best Virtual Events Have This In Common — What I've Learned from Helping Dozens of Schools Run Recruitment Events In the Last Year

Or listen on:

About the Episode

The student journey to enrollment is increasingly multidimensional. To meet students’ high expectations for virtual engagement, institutions will need to assess their various engagement tactics and work to bring them all under one hood. On this week’s episode, Zach sits down with Mallory Willsea, Executive Vice President of Strategy and Operations at PlatformQ Education, to discuss the strategies and tactics that separate the best virtual events from the rest. 

Mallory posits that virtual events, and any engagement institutions do, should be centered around the characteristics that define each student they engage with. Using data to fuel planning and follow up will be the differentiator, she believes, to facilitate student journeys that cater to students’ specific preferences and interests. Tune in for an idea-packed, entertaining, and practical episode on how to up your event marketing game. 

If you’re curious to learn more about PlatformQ Education’s offerings, watch the Enrollify Exclusives Zach did with Gil Rogers, Executive Vice President of Strategic Partnerships, Marketing and Outreach here.

Are you planning on running a virtual recruitment event for your institution? Check out the free e-course we built with our partners at Unibuddy to learn the best practices for making your event unforgettable.

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Interviewee

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Other episodes

Ep. 54: A President's Playbook for Institutional AI Leadership in Higher EdPlay Button
Ep. 54: A President's Playbook for Institutional AI Leadership in Higher Ed

Brian Piper sits down with Dr. Rachelle Keck, President at Grand View University, to explore what institutional AI leadership in higher ed looks like from the president's office.

Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Part 3Play Button
Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Part 3

In Part 3 of this Pulse Check Series, host Michele Ehrhart is joined by Tom Addonoizio, Vice President for University Communications & Chief Marketing Officer, to discuss the impact of artificial intelligence in academia and the workforce. They discuss how AI acts as a productivity tool rather than a job replacement, highlighting the growing importance of human success skills like adaptability, collaboration, and critical interpretation.

Episode #346: Why Campus Design Still Matters in the Digital AgePlay Button
Episode #346: Why Campus Design Still Matters in the Digital Age

Dustin speaks with Martin Kimmel, President & Co-Founder of Kimmel Architecture, about how thoughtful campus design can strengthen institutional identity in an era of financial constraints and evolving student expectations.

Episode 104: How Kennesaw State Built a 40-Student Influencer Team on a Shoestring BudgetPlay Button
Episode 104: How Kennesaw State Built a 40-Student Influencer Team on a Shoestring Budget

Allison sits down with Cinnamon Dowd, Director of Enrollment Services Marketing & Communications, and Emily Williams, Social Media Specialist at Kennesaw State University, to explain how to tap into the most authentic channel on your campus: your own students.

Ep. 95: How To Drive Enrollment Through Authentic StorytellingPlay Button
Ep. 95: How To Drive Enrollment Through Authentic Storytelling

Jeremy has a conversation with Kelly Peiffer who shares insights on how colleges can leverage authentic storytelling to drive enrollment and build genuine connections with prospective students and their families.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people