The Best Virtual Events Have This In Common — What I've Learned from Helping Dozens of Schools Run Recruitment Events In the Last Year

The student journey to enrollment is increasingly multidimensional. To meet students’ high expectations for virtual engagement, institutions will need to assess their various engagement tactics and work to bring them all under one hood. On this week’s episode, Zach sits down with Mallory Willsea, Executive Vice President of Strategy and Operations at PlatformQ Education, to discuss the strategies and tactics that separate the best virtual events from the rest. 

Mallory posits that virtual events, and any engagement institutions do, should be centered around the characteristics that define each student they engage with. Using data to fuel planning and follow up will be the differentiator, she believes, to facilitate student journeys that cater to students’ specific preferences and interests. Tune in for an idea-packed, entertaining, and practical episode on how to up your event marketing game. 

If you’re curious to learn more about PlatformQ Education’s offerings, watch the Enrollify Exclusives Zach did with Gil Rogers, Executive Vice President of Strategic Partnerships, Marketing and Outreach here.

Are you planning on running a virtual recruitment event for your institution? Check out the free e-course we built with our partners at Unibuddy to learn the best practices for making your event unforgettable.