Words Really Matter - Ideas for How Schools Can Develop More Personalized, Empathetic, and Engaging Communications Experiences

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About the Episode

When was the last time you audited your communications flow? Or how about the last time you took a hard look at the copy in the search campaign letters your office sends to suspects each year?

If it's been a minute, this episode is for you. On the show this week, Zach sits down with Jeremy Tiers from Tudor Collegiate Strategies to discuss why words really matter and to share ideas for how schools can develop more personalized, empathetic, and engaging communications experiences - especially in the era of COVID-19.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Jeremy Tiers

Jeremy Tiers is the Founder and President of Top Tier Higher Ed and the host of Mission Admissions.

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