If Rand Fishkin Was an Enrollment Marketer: A Conversation on SEO, Brand Building, and Market Research in Higher Ed

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About the Episode

He dropped out of college in 2000 to work full-time at his mother's small business marketing firm...

In 2004, he created the SEOmoz blog, which, over the next decade, became the world's most popular community and content resource for search marketers.

Today, he is one of the most respected voices in the industry on all things SEO, Market Research, and Audience Intelligence.

On this week's episode of the podcast, Zach sits down with Rand Fishkin, founder of Moz, and Co-Founder and CEO of SparkToro, to discuss the future of brand building, SEO strategy, and market research in higher ed.

For 51 minutes, one of the world's most renowned marketers becomes an enrollment marketer...you're not going to want to miss this one folks!

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Rand Fishkin

Rand Fishkin was the founder of Moz, and is now the cofounder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.

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