The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent

Join the Enrollify Community!

Don’t miss out on the best content in higher ed. Subscribe to Enrollify and get podcasts, articles, videos, and exclusive content delivered straight to your inbox.

Shows
Higher Ed Pulse
Episode 55: If Rand Fishkin Was an Enrollment Marketer: A Conversation on SEO, Brand Building, and Market Research in Higher Ed | The Enrollify Podcast
EP
55
August 6, 2020
Episode 55: If Rand Fishkin Was an Enrollment Marketer: A Conversation on SEO, Brand Building, and Market Research in Higher Ed | The Enrollify Podcast

If Rand Fishkin Was an Enrollment Marketer: A Conversation on SEO, Brand Building, and Market Research in Higher Ed

Or listen on:

Read transcript

About the Episode

He dropped out of college in 2000 to work full-time at his mother's small business marketing firm...

In 2004, he created the SEOmoz blog, which, over the next decade, became the world's most popular community and content resource for search marketers.

Today, he is one of the most respected voices in the industry on all things SEO, Market Research, and Audience Intelligence. 

On this week's episode of the podcast, Zach sits down with Rand Fishkin, founder of Moz, and Co-Founder and CEO of SparkToro, to discuss the future of brand building, SEO strategy, and market research in higher ed. 

For 51 minutes, one of the world's most renowned marketers becomes an enrollment marketer...you're not going to want to miss this one folks!

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Rand Fishkin

Rand Fishkin was the founder of Moz, and is now the cofounder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.

Other episodes

Live from ASU+GSV with Joe ThibaultPlay Button
Live from ASU+GSV with Joe Thibault

Dustin chats with Joseph Thibault of Cursive Technology about the evolving challenge of academic integrity in the age of AI.

with
Dustin Ramsdell
Live from ASU+GSV with Sara LeoniPlay Button
Live from ASU+GSV with Sara Leoni

Dustin spoke with Sara Leoni of Ziplines Education about how higher education institutions can stay relevant in a rapidly changing skills landscape.

with
Dustin Ramsdell
Ep. 65: How the Comments Became the Main CharacterPlay Button
Ep. 65: How the Comments Became the Main Character

This episode featuring Carissa Estreller explores a powerful shift in higher education content marketing: the rise of the comment section as a strategic asset.

with
Jenny Li Fowler
Pulse Check: High School to Higher Ed IV: A Father/Daughter Perspective Part 3Play Button
Pulse Check: High School to Higher Ed IV: A Father/Daughter Perspective Part 3

Emma and Kevin take a field trip into New York City for a sugar rush and some serious higher-ed talk.

with
Kevin Cavanagh
Ep. 103: Busting the Myths Around Small Marketing TeamsPlay Button
Ep. 103: Busting the Myths Around Small Marketing Teams

Jaime Hunt talks with Shane Baglini of William & Mary about the myth that marketers from small institutions are less qualified than those at larger universities.

with
Jaime Hunt

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people