If Rand Fishkin Was an Enrollment Marketer: A Conversation on SEO, Brand Building, and Market Research in Higher Ed

Dustin speaks with Laura Beth of CLYDE about how AI is reshaping higher education marketing, communications, and public relations.

Dustin chats with Toni Marie Perilli from Fordham University about why retention marketing deserves a seat alongside enrollment and advancement as a core strategy for student success.

Brian is joined by Josh Riedy, Executive Director of the Institute of Applied AI at Minnesota State University Moorhead, to explore what meaningful AI adoption looks like across higher education.

For this week's episode, Dustin speaks with Jenny Maxwell of Superhuman about the evolving relationship between AI and academic integrity in higher education. They explore how institutions can move beyond viewing AI as a threat and instead embrace more transparent, collaborative approaches that help students learn with AI while maintaining trust, accountability, and meaningful assessment practices.

Audrey Ward from Ologie joins the show to discuss how higher education marketers can navigate the AI era without losing the authenticity that makes their institutions stand out.