What's your best guess at which page (or pages) on your website rank highest from an organic search standpoint?
If you guessed one of your program or major-specific website pages, odds are you're right.
But here's the reality — most schools use boring, jargon-y, and clunky copy to describe, what I'd argue, is any school's greatest asset — its majors and programs.
So, what should you do if your school falls into this generality? Start by watching this video!