Beyond Bricks and Clicks: Shaping the Future of Higher Ed Marketing

Episode Notes

In this inaugural episode of the Higher Ed Pulse, co-hosts Mallory Willsea and Seth Odell cover two newsworthy topics from the past week of higher education marketing and enrollment management. 

First up, is the traditional college experience over? The hosts discuss how the Kansas Board of Regents allocated $16.5 million so Kansas universities could demolish old buildings to avoid $80 million in repairs. A recent article from Jeff Selingo hones in on the current trend: academic innovation, applying technology in teaching and credentialing and aligning with evolving student preferences and technological advancements.

Then the hosts turn to a viral LinkedIn post from Jaime Hunt. Jaime's reflections offer a thought-provoking perspective on higher education marketing, urging professionals to look beyond conventional metrics and focus on the deeper impact of their work. 

Takeaways:

The future of higher education is changing, with a shift towards tech-first education and a focus on micro-credentialing.

The criteria for selecting an institution is evolving, with younger generations having different priorities compared to previous generations.

Implementing high-tech solutions in higher education can widen the gap between institutions that can afford them and those that can't.

Higher ed marketers should focus on impact, transformation, and storytelling to make a positive difference in students' lives.

Related Links:

Kansas article: https://kansasreflector.com/2023/12/28/kansas-universities-demolishing-old-buildings-to-save-millions-on-deferred-maintenance/

Chronicle Jeff Selingo article: https://www.chronicle.com/article/the-new-academic-arms-race

Jaime’s LI Post: https://www.linkedin.com/feed/update/urn:li:activity:7155213947330056192/?commentUrn=urn%3Ali%3Acomment%3A(activity%3A7155213947330056192%2C7155587369465729025)&dashCommentUrn=urn%3Ali%3Afsd_comment%3A(7155587369465729025%2Curn%3Ali%3Aactivity%3A7155213947330056192)

Connect with our Co-Hosts:

Mallory Willsea 

https://www.linkedin.com/in/mallorywillsea/

https://twitter.com/mallorywillsea

Seth Odell 

https://www.linkedin.com/in/sethodell/

https://twitter.com/sethodell

About The Enrollify Podcast Network:

The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, enrollment, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.

Our shows help higher ed marketers and admissions professionals find their next big idea and feature a selection of the industry’s best as your hosts. Learn from Bryan Gross, Eddie Francis, Jenny Li Fowler, Allison Turcio, Dayana Kibilds, and so many other of your favorite leaders in higher ed.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at Element451.com.