Why Higher Ed Needs Better Parent Engagement Strategies

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About the Episode

From impacting enrollment, to student success, to annual giving, keeping parents effectively engaged has proven to be critical for colleges and universities looking to better support their institutional goals.

On this week’s episode of The Enrollify Podcast, Zach sits down with Dave Becker, founder and CEO of CampusESP, to discuss how colleges and universities can better incorporate parents into the enrollment marketing mix.

Connect with Dave on LinkedIn

Learn more about CampusESP

About the Enrollify Podcast Network

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more.

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

People in this episode

Host

Zach Busekrus

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

Dave Becker

Dave is the CEO and Co-founder of CampusESP, which helps over 260 colleges support student success and student enrollment through parent engagement. Dave was formerly the SVP of Product Management at Ellucian (SunGard Higher Education), and was responsible for dozens of Higher Education solutions supporting 1,200 global customers. In his 24 years of experience in education technology, he's had the opportunity to visit and present at over 300 different colleges, campuses and conferences around the world. He also has twins in 11th grade who have not been expelled (yet). Find him on LinkedIn.

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