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EP
45
February 2, 2024
Ep. 45: Jenny Li Fowler's Playbook: The Heart and Soul of Engaging Social Media

Jenny Li Fowler's Playbook: The Heart and Soul of Engaging Social Media

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About the Episode

Managing social communities requires marketing savvy, diplomacy, excellent judgment, and a finger on the pulse of your audience.  In this episode, Jaime brings on Jenny Li Fowler, author of “Organic Social Media: How to Build Flourishing Online Communities” to discuss the key fundamentals for building an engaging and welcoming digital space for your university’s biggest fans. 

Takeaways for this episode include:

  • What it means to cultivate a “flourishing online community” 
  • Insight into what audiences are truly seeking in online communitie
  • Strategies for keeping followers engaged and returning for more
  • Guidance on how to bring authentic and inspiring content to your audiences
  • Tips for navigating the ever-evolving array of platforms and channels
  • Insight into maintaining well-being 

Tune in for an episode that’s not just about the mechanics of social media, but the heart and soul of digital community building.

People in this episode

Host

Jaime Hunt

Jaime Hunt is the Founder of Solve Higher Ed Marketing, a consulting firm, and is the host of Confessions of a Higher Ed CMO.

Interviewee

Jenny Li Fowler

Jenny Li Fowler is the Director of Social Media Strategy at MIT, author, and the host of Confessions of a Higher Ed Social Media Manager.

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