How to Diversify and Personalize Your Events — A Collection of Virtual Recruitment Events Ideas

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About the Episode

Virtual recruitment events are here to stay — even as traditional, in-person events return to most college campuses. On this week’s episode of The Enrollify Podcast, Zach sits down with Paige Steffy, a Customer Success Manager at Unibuddy, to discuss what the future holds for digital events. They discuss ideas for how to approach event marketing in unique and differentiated ways, how to structure and title your events to stand out in a sea of virtual offerings, and what enrollment marketers can learn from Netflix with respect to how events should be formatted.

Learn more about virtual event marketing in the free e-course we built in collaboration with Unibuddy. This course takes you through the entire process of running an unforgettable virtual event, from planning to promotion and execution.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

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