How to Reimagine Product, Experience, and Marketing for the Lifelong Learner

Dr. Dustin York

Dustin York, EdD, teaches as an associate professor of the graduate and undergraduate communications programs at Maryville University. His PR experience spans the agency, corporate, and political realms; York has worked for major clients including Nike, PepsiCo., and Scottrade Financial Services and as the public relations consultant on a 2008 political campaign.

Pamela Bryan Williams

Strategist, Designer, Educator. With more than 25 years of teaching experience, Bryan Williams’ focus has always been unique, believing that relationships and innovation are key to educational access and opportunity. As the learning landscape has shifted to complement traditional learning through upskilling and reskilling, personalizing the learning experience for individuals and companies has become a priority. Having managed the design and development of over 1500 fully online courses, Bryan Williams’ is passionate about enabling student success, minimizing barriers to learning, and creating inclusive learning environments. Through innovative technology, immersive learning, and proven support systems, she partners with academic programs, non-profit organizations, and nation-wide companies to enable learners to achieve new goals. Pam has been a frequent presenter and panelist for local, regional, and national conferences, often sharing innovation strategies for the “everyday designer” and focusing on the essentials of authentic learning through storytelling, scenario development, and company-specific simulations.