The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent
EP
130
August 4, 2022
Episode 130: From the Desk of a New Higher Ed CMO — Meet Dr. Carrie Phillips

From the Desk of a New Higher Ed CMO — Meet Dr. Carrie Phillips

Or listen on:

About the Episode

On this episode of The Enrollify Podcast, Zach chats with Dr. Carrie Phillips — Chief Communications and Marketing Officer at University of Arkansas at Little Rock. 

From defining the role of the marketing office in higher ed, to the impending enrollment cliff, to the future of student expectations, Zach and Carrie engage in a riveting conversation about how colleges and universities can change and shift responsibly and tactfully in order to remain competitive in the years to come.

This episode is sponsored by Goodkind - an easy-to-use video engagement platform designed to make each of your prospects feel special, cared for and seen. Increase applications, increase yield, and decrease melt with the power of Goodkind.

If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. 

Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

People in this episode

Host

Zach is the Founder of Enrollify. He thoroughly enjoys building new brands, developing and executing content marketing strategies, and hosting podcasts. When he's not working on Enrollify, he enjoys discussing life's quandaries over coffee (or a good bourbon) with friends, building Sponstayneous (his travel brand side hustle), trying out new HIIT workouts, and adventuring across the globe with his wife!

Interviewee

Carrie Phillips

Dr. Carrie Phillips is the Chief Communications & Marketing Officer at UA Little Rock where she is charged with telling the university’s incredible story. She considers herself part creative and part analyst but fully curious to solve challenges in higher education. Carrie earned her doctorate from Texas Tech University where she studied how regional public universities are using marketing efforts to mitigate the enrollment cliff. Prior to joining UA Little Rock, she worked 14 years at Arkansas Tech University where she led a brand study, the first comprehensive brand campaign and oversaw collateral development for the current comprehensive campaign. Carrie is a member of the American Marketing Association and holds the Professional Certified Marketer credential. She is also chair-elect of the District IV Cabinet for CASE and a member of UCDA. Finally, she is a puppy mom to Eleanor Belle—a 10-pound maltipoo.

Other episodes

Episode 17: How to Buy AI in 2026Play Button
Episode 17: How to Buy AI in 2026

JC is joined by Element451 Chief Revenue Officer Trey Boyer and VP of Customer Strategy & Technology Kelly Sinacola to discuss the complexities of buying AI in higher education.

Episode 120: The SUNY AI MandatePlay Button
Episode 120: The SUNY AI Mandate

Mallory Willsea sits down with Ed Tatton, co-chair of SUNY Westchester’s Strategic AI Committee, to discuss what it takes to build meaningful AI governance before a mandate arrives.

Ep. 47: Governance and Accessibility: How to Build Trust Around AI in Higher EdPlay Button
Ep. 47: Governance and Accessibility: How to Build Trust Around AI in Higher Ed

Returning guest Joyce Peralta, Manager of Digital Communications at McGill University, joins Brian for a thoughtful conversation about what higher education institutions are getting right and wrong about AI adoption.

Pulse Check: Tales from a Community College AI Think Tank - Episode 4Play Button
Pulse Check: Tales from a Community College AI Think Tank - Episode 4

Adam Heidebrink-Bruno sits down with Andy Doell and Dave Ghidiu to explore what AI readiness really looks like in K-12 education.

Episode #332: Preparing Healthcare Students for an AI-Driven WorkforcePlay Button
Episode #332: Preparing Healthcare Students for an AI-Driven Workforce

Dustin is pleased this week to chat with Michael Betz of Covista about tackling the growing healthcare workforce shortage through scalable education and AI-driven innovation.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people