About the Episode
Mallory sits down with Erik Toedt, new business leader at Snapchat, to discuss how higher education institutions can effectively reach 13- to 18-year-olds amidst tightening platform ad restrictions. Erik shares valuable lessons from his previous work, emphasizing the power of organic content, strategic retargeting, and authentic, unpolished creative. Learn why institutions must venture beyond traditional platforms, step out of their comfort zones, and commit real support to drive meaningful enrollment growth.
Related Links:
Pew Research Center, Teens' Experiences on TikTok, Instagram and Snapchat
Eduventures / Encoura, Who To Turn To: The Roles Impacting Students' College Choices
2025 E-Expectations Trend Report


