Should Colleges Be on Snapchat?

Welcome to the debut episode of this new Pulse Check series, The Alignment Gap: Beyond The Org Chart. Host Jenny Petty is joined by Dr. Marcus Collins, Michigan Ross professor and author of For the Culture and the upcoming Good Soil.

Jenny welcomes Azad Yakatally, Marketing Lead, Spring Health, to the show to explore the evolving role of AI in social media strategy.

Jaime Hunt welcomes Amber Kennedy, Executive Director for Content and Strategy at William & Mary, to explore why strategic communications is one of higher education's most underutilized assets.

Lydia Logan, Vice President for Global Education and Workforce Development at IBM, discusses why institutions need clear AI governance, policies, and frameworks that balance responsible use with the need to build students’ AI literacy and fluency.

Host JC Bonilla hits reset to refocus Higher Intelligence on what AI means for the future of work. To help find the answers, he's joined by a new team of Enrollify experts from across higher ed and the EdTech landscape — Alison Turcio, Brian Piper, Carrie Phillips, and Rishabh Malhotra.