Why and How Enrollment Marketers should Take a Systematic Approach to Organic Social Media

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About the Episode

Today's enrollment marketers understand the need to "pay-to-play" when it comes to social media marketing for student recruitment today. And while an intentional, strategic paid social media game plan is crucial to increasing enrollment, graduate schools still need a solid strategy for organic promotions. This episode features an interview with Shannon Nicholson from the Office of Graduate Admissions and Recruitment at West Virginia University on the importance of taking a systematic approach to organic social media marketing.

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Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

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