What GEM Professionals Need to Know About Recruiting Grad Students - From the Perspective of a Grad Student (Who Works in Graduate Admissions)

Erin Fields is not only currently pursuing a Master's in Integrated Marketing and Communications at West Virginia University, she's also a graduate assistant at WVU's Office of Graduate Admissions and Recruitment. On this week's episode of the podcast, we feature the story of Erin's journey to graduate school and ask her hard questions about how being a grad student influences the way she helps recruit future grad students.

Erin transparently shares about the research she conducted as she discerned if, when, and where to pursue a master's degree and how she handled skeptical questions from family and friends about the value of going to grad school immediately after completing her undergraduate education.

Furthermore, Erin gives a plethora of tips on how graduate enrollment marketers can do a better job attracting, engaging, and delighting future students.