Becoming Intelligent Admissions Officers: How Admissions Marketers Can Better Leverage Data to Increase Enrollment

Enrollment management teams spends tens of thousands of dollars a year on software to collect data on how prospects move through the applicant journey.

But how often is this data actually leveraged to its full potential? 

And how often are admissions and marketing teams consulting these insights in realtime to better the performance of their recruitment campaigns? 

On this week's episode of the podcast, Zach sits down with JC Bonilla, Chief Analytics Officer at Element451, to discuss the lack of data-backed decision making in higher ed and what admissions leaders can do to help their teams become "intelligent admissions officers." 

Tune in for an exciting conversation on why the key differentiator between the best and worst enrollment management teams in 2020/2021 will be in how these teams strategically leverage prospect, inquiry, and applicant data.