Becoming Intelligent Admissions Officers: How Admissions Marketers Can Better Leverage Data to Increase Enrollment

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About the Episode

Enrollment management teams spends tens of thousands of dollars a year on software to collect data on how prospects move through the applicant journey.

But how often is this data actually leveraged to its full potential?

And how often are admissions and marketing teams consulting these insights in realtime to better the performance of their recruitment campaigns?

On this week's episode of the podcast, Zach sits down with JC Bonilla, Chief Analytics Officer at Element451, to discuss the lack of data-backed decision making in higher ed and what admissions leaders can do to help their teams become "intelligent admissions officers."

Tune in for an exciting conversation on why the key differentiator between the best and worst enrollment management teams in 2020/2021 will be in how these teams strategically leverage prospect, inquiry, and applicant data.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Dr. JeanCarlo (J. C.) Bonilla

Dr. JeanCarlo (J.C.) Bonilla is an executive leader in educational technology and artificial intelligence.

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