About the Episode
This week, we did something a bit different.
Rather than interview a guest, we thought it'd be fun to switch things up and give you, our beloved listeners, some tactical creative ideas for how to better your email marketing campaigns this fall.
A/B testing is incredibly important...yet many enrollment management teams fail to conduct regular email A/B tests. Why? In a recent poll we conducted, 75% of respondents noted "time" as the number one reason for sending only one version of an email.
Well folks, we've got some great news for you! We've taken the time to come up with 10 different email A/B tests that you can (and should) conduct this fall.
These are fun! And pretty creative(ish) if we do say so ourselves.
If you use any of them, be sure to let us know which version won!
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