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6
August 7, 2019
Episode 6: Digital Advertising for Graduate Student Recruitment: What Does and Doesn't Work? | The Enrollify Podcast

Digital Advertising for Graduate Student Recruitment: What Does and Doesn't Work?

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About the Episode

In 2019, for the first time in history, digital advertising spend is projected to surpass traditional, offline advertising spend. There is increasing pressure on today's enrollment managers to develop and execute digital advertising campaigns that yield meaningful results. This episode features a conversation with Jeff Green, a Recruiting Coordinator at Texas A&M University School of Law, on the tactics that work when it comes to recruiting prospective students online. 

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Jeff Green

Jeff Green is a Recruiting Coordinator at Texas A&M University School of Law. He has a plethora of experience in higher education, particularly in admissions and enrollment management, and a demonstrated history of working with students from different personal and academic backgrounds.

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