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September 24, 2020
Episode 62: Higher Education Needs to Redefine Itself - Here's How It Can Start Doing So | The Enrollify Podcast

Higher Education Needs to Redefine Itself - Here's How It Can Start Doing So

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About the Episode

COVID-19 has dramatically accelerated the adoption of online education across the education spectrum...but the disruption of higher education has only just begun.

On this week's episode of the podcast, Zach is joined by not one, not two, but by three higher education thought leaders.

Tune in for a riveting conversation with Clayton Dean from Circa Interactive, Malika Clinkscales from InsideTrack, and Laurie Pulido from Ease Learning on how to fundamentally reimagine the student experience to align with the expectations that today's prospects have of the value proposition of higher education.

Together, Clayton, Malika, and Laurie have created a new, free course for higher ed professionals to help provide them with the tools and knowledge necessary to navigate internal conversations as they deploy and grow online degree programs in this turbulent time.

During the conversation, our guests also talk in length about the importance of learning design, enrollment marketing and coaching/retention working together, especially when it comes to persona development and persona-specific storytelling throughout the student lifecycle.

People in this episode

Host

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Clayton Dean

Clayton Dean is currently the Senior Vice President at Archer Education. Prior to his time at Archer, Clayton was the co-founder and chief operating officer at Circa Interactive, a higher education consulting agency based out of San Diego, CA, as well as the Co-founder of Circa Health, a Colorado-based Mental Wellness Platform designed for students. After chasing his dream of working in professional sports (NBA, MLB, Speedo) in the two years after college, Clayton found his true passion: higher education. Over the last twelve years, Clayton has partnered with dozens of top institutions to plan, develop and deploy high-quality online graduate programs, including Harvard University, Northwestern University, University of Pennsylvania, University of Colorado, University of Southern California, Duquesne University, and more. Clayton was a four-year member of the Men's swimming program at Duquesne, serving as captain his senior year, and holds two bachelor's degrees in business administration and sports marketing (2007). Connect with Clayton on social media. Twitter: @claytdean LinkedIn: https://www.linkedin.com/in/claytondean14/

Malika Clinkscales

Malika Clinkscales is an Associate Vice President, Partner Success at InsideTrack where she works with prospective and current client partners through strategic consultation to address the needs of students related to enrollment, persistence and completion. Malika has been with InsideTrack for seven years and has held numerous positions including; Coach, Operations Team Manager, Learning & Development Specialist, Sales Support Associate, Program Director and Strategic Partnership Director. Malika holds a Bachelor of Science Degree from Howard University, Washington DC, a Master of Arts in Women’s Health from Suffolk University, Boston, MA and a Masters of Science in Management, Strategy & Leadership from Michigan State University; Eli Broad College of Business East Lansing, MI. Malika believes that every dream is worth pursuing and that it is essential to leading a purpose-driven life. She sees coaching as a unique mechanism to equip students with intangible resources as they strive to achieve their goals.

Laurie Pulido

Laurie Pulido is the Chief Executive Officer of Ease Learning, a company she founded in 2003. The company is focused on providing learning design services and technology solutions that transform the learner experience. Her company focuses specifically on innovative instructional design, customer-friendly helpdesk services, and cutting-edge eLearning delivery and learner analytic software. In her capacity as CEO, she works closely with a wide-range of Higher Ed. institutions, K-12 schools, corporate entities and non-profit organizations to help develop and deliver on their eLearning and face-to-face training and learning strategies. At Ease Learning, she has assembled a team passionate about student success, and like Laurie, they have deep roots in education. Building off of her own experience working in both k-12 (Lawrence Public School System) and higher education (Southern New Hampshire University and St. Petersburg College), Laurie has developed an innovative approach to learning design that incorporates best practices in pedagogy, leverages technology to enhance both the instructor and learner experience, and optimizes outcomes.

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