How to Manage Enrollment Marketing and Student Recruitment Strategies Across a Portfolio of Target Audiences

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About the Episode

When it comes to strategies for higher ed marketing, most folks immediately assume we should be talking about texting, TikTok, and Snapchat strategies"Śand while these tactics might be worth considering for attracting future undergrads, higher ed marketing is a lot broader than just undergraduate student recruitment.

In this episode, Zach is joined by Francesca Reed, Vice President of Enrollment Management and Marketing at Neumann University. They discuss how to effectively lead, develop, and implement unique enrollment marketing and student recruitment strategies across undergrad, transfer, degree completer (adult), and graduate populations.

Francesca also shares her thoughts on the importance of ensuring that people with their "boots on the ground" are a part of the decision-making process when it comes to choosing where to allocate marketing spend and which channels to play in (and which NOT to). Plus, she gives her tips for building culture among enrollment management teams in a remote working world. Don't miss the episode for all of these insights and more.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Francesca Reed

Fran Reed has held the position of Vice President for Enrollment Management and Marketing since January 2020 at Neumann University.

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