The Future of Video Marketing for Student Recruitment

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About the Episode

In this week's episode, Zach chats with Marcy Dobozy, VP of Marketing at Vidyard, a video marketing technology company. They discuss the role video plays in marketing and how enrollment marketers can leverage the power of video for student recruitment. Marcy dives into several questions, including:

How does Vidyard think about the role that video plays in attracting, engaging, and delighting customers?
What parallels might exist for our audience of enrollment marketers working to attract and convert the attention of quality prospective students?
Can you give us a crash course on the role video plays in SEO?
What does marketing in 2025 look like? What role do you think video will be playing in the marketing mix in just a few years?

Make sure to listen to the episode for insights on the unique value of video as part of your marketing toolkit.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Marcy Dobozy

My name is Marcy Dobozy and I am VP of Marketing at Vidyard. Starting out in Product Management and moving through Corp Comms, Product Marketing and Demand Gen my marketing career in tech has spanned nearly 20 years, although you'd never know it from my uncannily youthful appearance. I am most motivated when contributing to outsized company targets and growth. And happiest when building, with my team, towards something even better.

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