The AI Workforce for Higher Ed is Here |

Talk to a Bolt Agent

Join the Enrollify Community!

Don’t miss out on the best content in higher ed. Subscribe to Enrollify and get podcasts, articles, videos, and exclusive content delivered straight to your inbox.

Shows
Higher Ed Pulse
Episode 78: The Secret to Building Brand Equity in Higher Ed | The Enrollify Podcast
EP
78
March 11, 2021
Episode 78: The Secret to Building Brand Equity in Higher Ed | The Enrollify Podcast

The Secret to Building Brand Equity in Higher Ed

Or listen on:

Read transcript

About the Episode

Colleges and universities often struggle to identify, solidify, and then communicate their unique value proposition. In an era where the value of higher education is under great scrutiny, the need for clear, concise, and differentiated messaging has never been greater.

On this week's episode, Zach is joined by Ian Evenstar, the CEO and Founder of UNINCORPORATED - a branding, design, and marketing agency exclusively focused on higher education.

Ian offers several thoughts and ideas around how a school's curriculum can make or break an institution's brand equity and how faculty thought leadership should be incorporated into every enrollment marketer's mix of recruitment strategies and tactics.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Ian Evenstar

Ian Evenstar is not only one of the most experienced brand consultants and creative directors in California, he is also the founder and CEO of the UNINCORPORATED agency. He serves as the agency's creative strategic director, where he implements his extensive experience in branding, marketing, and design. Ian has over two decades of experience helping business owners, CEOs, and leadership teams grow their brands, launch products and services, and increase the company’s profitability. He is a seasoned director who has led the development of global brand initiatives, national advertising campaigns, and international marketing strategies.

Other episodes

AMA Mini Series: Retention as a Marketer’s JobPlay Button
AMA Mini Series: Retention as a Marketer’s Job

In this special bonus episode from the AMA Mini-Series, hosted by Allison Turcio, she dives into one of the most pressing—and often overlooked—topics in higher education: retention.

with
Allison Turcio
2025 Hall of Fame: Marina CooperPlay Button
2025 Hall of Fame: Marina Cooper

Today we spotlight Marina Cooper, Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University.

with
Marina Cooper
Ep. 55: Maximizing Instagram Stories in Higher EdPlay Button
Ep. 55: Maximizing Instagram Stories in Higher Ed

Jenny Li Fowler sits down with Rochelle Reed, Social Media Manager at James Madison University (JMU), to unpack how Instagram Stories evolved from an overlooked feature into a strategic powerhouse for campus engagement

with
Jenny Li Fowler
Pulse Check: Building the Modern Campus - A Higher-Ed Project Management Playbook Part 2Play Button
Pulse Check: Building the Modern Campus - A Higher-Ed Project Management Playbook Part 2

Jake Tolman sits down with Kirsten Gallagher, founder of Kaizen Ninja and a process improvement expert, to explore how AI can be a powerful tool for refining operations and driving better student outcomes in higher ed.

with
Jake Tolman
Ep. 93: Navigating a Website RedesignPlay Button
Ep. 93: Navigating a Website Redesign

Jaime Hunt sits down with Meaghan Milliorn, Senior Director of Web Strategy and Operations at the University of Arkansas at Little Rock, to unpack the web redesign process that earned national recognition.

with
Jaime Hunt

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people