The Secret to Building Brand Equity in Higher Ed

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About the Episode

Colleges and universities often struggle to identify, solidify, and then communicate their unique value proposition. In an era where the value of higher education is under great scrutiny, the need for clear, concise, and differentiated messaging has never been greater.

On this week's episode, Zach is joined by Ian Evenstar, the CEO and Founder of UNINCORPORATED - a branding, design, and marketing agency exclusively focused on higher education.

Ian offers several thoughts and ideas around how a school's curriculum can make or break an institution's brand equity and how faculty thought leadership should be incorporated into every enrollment marketer's mix of recruitment strategies and tactics.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Ian Evenstar

Ian Evenstar is not only one of the most experienced brand consultants and creative directors in California, he is also the founder and CEO of the UNINCORPORATED agency. He serves as the agency's creative strategic director, where he implements his extensive experience in branding, marketing, and design. Ian has over two decades of experience helping business owners, CEOs, and leadership teams grow their brands, launch products and services, and increase the company’s profitability. He is a seasoned director who has led the development of global brand initiatives, national advertising campaigns, and international marketing strategies.

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