How to Recruit Grad Students for a Niche Program

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About the Episode

Recruiting graduate students in today's competitive market is tough - it's even tougher when your program is incredibly niche! On this week's episode, we interview Dr. Ximena Paez-Colasante, a coordinator of the Interdisciplinary Ph.D. Program in Genetics at Texas A&M University, on how to market and recruit for a highly-specialized graduate program. Dr. Paez-Colasante discusses the strategies she has used to generate qualified inquiries coupled with the tactics she has used to nurture these inquiries to enrollment.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Dr. Ximena Paez-Colasante

Dr. Ximena Paez-Colasante is a coordinator fo the Interdisciplinary Pd.D. Program in Genetics at Texas A&M University. She is an experienced Postdoctoral Fellow and has a well demonstrated history of working in the higher education industry.

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