How to Personalize Your School's Communications Without a Marketing Automation Platform

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About the Episode

Brandon Etheredge, Director of Multimedia Services at the College of Liberal Arts at Auburn University, went to an underfunded public high school and learned how to be scrappy with the resources that were made available to him - even if they were sparse.

Little did he know then just how "scrappy" his first job after graduation as an enrollment marketer would need him to be.

Tune into this week's episode of The Enrollify Podcast for a conversation about marketing automation...and what schools with little-to-no time, money, or expertise can do to better their marketing and communications game.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Brandon Etheredge

Brandon Etheredge is the Director of Digital Content Strategy for the College of Liberal Arts at Auburn University.

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