How Higher Ed Marketers Should Be Telling Stories to Increase Enrollment

Brian is joined by Josh Riedy, Executive Director of the Institute of Applied AI at Minnesota State University Moorhead, to explore what meaningful AI adoption looks like across higher education.

For this week's episode, Dustin speaks with Jenny Maxwell of Superhuman about the evolving relationship between AI and academic integrity in higher education. They explore how institutions can move beyond viewing AI as a threat and instead embrace more transparent, collaborative approaches that help students learn with AI while maintaining trust, accountability, and meaningful assessment practices.

JC unpacks two headline-making AI stories every campus and institution needs to understand right now.

Artificial intelligence is changing how higher education teams work, but successful AI adoption is about much more than choosing the right tools.

Mallory hosts Higher Ed Pulse with guest Jenn Hayes, Associate Dean for Marketing & Communications at Cardozo School of Law in New York, to discuss higher ed’s recurring “hero” cycle: hiring passionate leaders to rebuild broken systems, celebrating visible wins, and then losing them to burnout.