How Higher Ed Marketers Should Be Telling Stories to Increase Enrollment

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About the Episode

Everyone talks about the importance of storytelling in marketing...and a lot of folks in higher ed think they are good storytellers, but what are the mechanics and frameworks that separate the best storytellers from the rest of the pack?

On this week's episode, Zach is joined by Kerry Morrison, Chief Storytelling Officer at Goodkind - an education technology company focused on storytelling through personalized, one-to-one video.

Zach and Kerry discuss how to rethink the student recruitment process and make it more sustainable (just because you need to increase enrollment by 10% doesn't mean you must buy another 10,000 names for your search campaigns).

Tune in for a thought-provoking and timely conversation about the future of personalized communications in higher ed.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

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