Reaching Beyond the Familiar - Inspiration for Enrollment Marketers Part 1

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About the Episode

In this week's episode, Zach Busekrus welcomes Jamie Gleason (DD Agency's VP of Enrollment Strategy). When these two enrollment guys get rolling, the ideas (and tangents) become prolific.

In part one of this Enrollify Podcast two-part series, Zach and Jamie noodle on the age-old "what's next in enrollment marketing" question. For instance, what would it look like to introduce a video-first communication flow (yes, instead of that old email comm flow you've been using). Is there a point in which personalization potentially damages the idea of greater community? And are the arcane methods of print outdated for today's audience...or is there still a place for them in the university's comm flow?

Don't miss the show to hear insights from Jamie and Zach about what's next in enrollment marketing.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Jamie Gleason

Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!

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