How the Post-Pandemic Reality will Affect Branding in Higher Education

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About the Episode

On this week's episode of The Enrollify Podcast, Zach is joined by Bill Faust, Senior Partner and Chief Strategy Officer at Ologie, to chat about the ways in which COVID has fundamentally changed how higher ed thinks about branding, marketing, and student recruitment.

They discuss how higher ed institutions will evolve their offers and experiences and whether or not schools will become more specific with their audience targeting. That would be a shift from positioning themselves as a place for everyone, which, more or less seems to be the message that most schools subscribe to today.

Furthermore, they wrestle with how colleges and universities will repair the branding of higher education holistically, as offerings like Lambda School, General Assembly, and others, become more socially acceptable as alternative education pathways.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Bill Faust

Bill Faust, Senior Partner and Chief Strategy Officer at Ologie, works with purpose-driven clients like universities, hospitals, and cultural organizations to tell an authentic story and find their true voice. Bill has had a lifelong passion for aligning an organization's brand experience with its mission, vision and values by leveraging the power of research, strategy and creative expression, including design, messaging and story development.

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