FRIdeas #47: 3 Super Simple Frameworks for Better Higher Ed Email Communication Flows

Every higher ed marketer wants better, unique prospective-student communication flows.

So why do so many of them still look, feel, and "sound" the same? 

On this week's episode, Zach shares three super simple frameworks for how to think about creating better email communications that capture and keep your prospects' attention. 

1. Conduct the "One Wall Exercise" with your admissions and marketing teams.
2. Remember that you are Instagram, not TikTok.
   
3. Show, don't tell — just like your kindergarten teacher taught you!