A recent Pew Research Center report pegged YouTube as the most popular and fastest growing social media platform, reaching 81% of US adults in 2021 — up from 73% in 2019. And Gen-Z? 90% of them watch one or more videos on the platform every month!
But, enrollment professionals have struggled to effectively use YouTube for student recruitment — and it's time that changes.
On this week's episode of FRIdeas, we featured Part 1 of our crash course on YouTube advertising for enrollment marketers. Watch this video to generate ideas and insight into how to leverage different ad formats and audience types to increase your school or program's brand awareness.