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122
March 17, 2022
Episode 122: The Application Episode 1: Views of the CMO: Preparing For the Future of Student Experience Marketing

The Application Episode 1: Views of the CMO: Preparing For the Future of Student Experience Marketing

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About the Episode

On this special episode, we take listen in to the Enrollify Podcast Network's newest show, The Application. Join host Corynn Meyers in her premier episode as she chats with the University of Montana’s CMO, Jenny Petty. The two discuss Jenny's vision for a new brand experience position, personalization efforts in recruitment content, and looking at the future of student experiences.

People in this episode

Host

Corynn is the Director of Brand Strategy at Simpson Scarborough where she provides strategic oversight on the development of higher education brand platforms, messaging architecture, and content strategies. Previously, Corynn created multi-channel content strategies for national brands at Convince and Convert and oversaw digital strategy at the University of Michigan as the Associate Director of Marketing. When she’s not working, Corynn enjoys browsing Antique shops with her husband, coaching her daughter’s softball team, and building Magnatile masterpieces with her son.

Interviewee

Jenny Petty

Vice President Industry Relations and Advisory Services at SimpsonScarborough

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