The AI Workforce for Higher Ed is Here |
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In Part 2 of this Pulse Check, Understanding the Modern Student Journey, host Faton Sopa is joined by guest Robert Kadar to dismantle the outdated reliance on traditional marketing funnels in higher education and highlight a critical industry misalignment.
Mallory welcomes Phil DiMartino and Marisa Uluski from 5 Tool Productions to explore how higher education institutions can transform video from a simple production line item into an effective marketing strategy
Brian Piper sits down with Dr. Courtney Lewis, the Director of Enrollment Services at Trinity Valley Community College (TVCC), to explore how an institution in rural East Texas leveraged AI-powered student enrollment to achieve sustained semester-over-semester growth.
Jeremy Tiers has a conversation with Dr. Kevin Thomas about the importance of healthy disagreement among higher ed leaders and teams.
Allison sits down with Jaime Smith, author of The Complete Guide to College Transfer, to discuss what transfer students actually need from colleges and universities.
Mallory, Amy Still (ZeeMee), and Paul Garner (Western Carolina) unpack survey data from 12,000+ students showing they embrace AI for research and reminders but overwhelmingly want human guidance for high-stakes decisions, especially the final college choice.
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