Episodes in

Admissions + Enrollment

Elevate your institution's impact by tuning into our expert conversations that drive successful student outcomes. Each episode is designed to empower you with strategic insights and practical advice to enhance your recruitment tactics, improve enrollment processes, and craft compelling narratives that resonate with prospective students.

 Episodes in

Admissions + Enrollment

Ep. 42: Life As A First-Year Gen Z Admissions CounselorPlay Button
Admissions + Enrollment
Ep. 42: Life As A First-Year Gen Z Admissions Counselor

About the Episode: On this episode, Lucy Coopman joins Jeremy to discuss her path to becoming an admissions counselor, and what it’s like being a Gen Z young professional recruiting Gen Z students. Things you’ll hear about:6:14 - Something that surprised Lucy during her first few months

with
Jeremy Tiers
Ep. 5: Redesigning a Mascot: All Fun and Games?Play Button
Admissions + Enrollment
Ep. 5: Redesigning a Mascot: All Fun and Games?

About the Episode:In this episode of Breaking Silos, we're diving into the world of higher education marketing and admissions through the lens of Trinity Valley Community College's ambitious mascot redesign project.

with
Shane Baglini
Ep. 42: Harnessing AI to Innovate Higher Ed MarketingPlay Button
Admissions + Enrollment
Ep. 42: Harnessing AI to Innovate Higher Ed Marketing

About the Episode:In this thought-provoking episode, Allison speaks with RJ Thompson about the intersection of artificial intelligence and higher education marketing. They explore how AI can serve as a powerful tool for data analysis and creative processes, helping institutions stand out in a

with
Allison Turcio
Ep. 41: Slate CRM - How To Step Up Your GamePlay Button
Admissions + Enrollment
Ep. 41: Slate CRM - How To Step Up Your Game

About the Episode: On this episode, Drew Carr joins Jeremy for a conversation about Slate, the popular CRM that can be a game changing tool for Higher Ed admissions and enrollment marketing teams. Things you’ll hear about:4:53 - Advice when you implement a new CRM7:31

with
Jeremy Tiers
Episode 24: Skyrocketing RFI Conversions With Multi-Page Forms And FunPlay Button
Admissions + Enrollment
Episode 24: Skyrocketing RFI Conversions With Multi-Page Forms And Fun

About the Episode: Imagine requesting information for a master’s program and being asked about your favorite movie… that’s what Lydia Fine did at the University of Iowa Tippie School of Business! As the Senior Marketing Technology Specialist, Lydia faced a challenge: form submissions were okay

with
Dayana Kibilds
Ep. 4: Albright Out Loud: Removing Silos to Produce a Presidential PodcastPlay Button
Admissions + Enrollment
Ep. 4: Albright Out Loud: Removing Silos to Produce a Presidential Podcast

About the Episode:In this special episode of Breaking Silos, we sit down with the Albright College President and host of the Albright Out Loud podcast, Jacquelyn Fetrow. Dr. Fetrow is joined by her colleagues Michelle Arevalo, Enrollment Marketing Communications Manager, and Matthew Bieber

with
Shane Baglini
Ep. 41: Listening Louder: A New Era of Enrollment MarketingPlay Button
Admissions + Enrollment
Ep. 41: Listening Louder: A New Era of Enrollment Marketing

About the Episode: This conversation with Katie Mills-Erickson from the University of Iowa delves deep into the transformative power of listening in higher education marketing. Katie shares compelling insights and experiences on engaging with prospective students in a way that's both authentic and

with
Allison Turcio
Ep. 40: A Bad Habit That Needs To Be BrokenPlay Button
Admissions + Enrollment
Ep. 40: A Bad Habit That Needs To Be Broken

About the Episode: In this “quick take” episode, Jeremy discusses a communication bad habit that may seem harmless, but has a detrimental effect in the long run, and he replaces it with a good one. About the Show: Jeremy Tiers, a well-known speaker in college admission, enrollment marketing,

with
Jeremy Tiers
Bonus: Bonus: Beyond the Buzz: Real Stories of DEI Impact in Higher EducationPlay Button
Admissions + Enrollment
Bonus: Bonus: Beyond the Buzz: Real Stories of DEI Impact in Higher Education

About the Episode: This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion in higher education marketing. Through these carefully se

with
Allison Turcio
Ep. 3: Fostering Employees’ Personal Brands at Carroll Community CollegePlay Button
Admissions + Enrollment
Ep. 3: Fostering Employees’ Personal Brands at Carroll Community College

About the Episode:The marketing team at Carroll Community College sought to enhance the profile of the College’s staff, including senior leadership. Through a collaboration between today’s guests, Maya Demishkevich, Chief Marketing Officer, and Kristie Crumely, Associate Provost for Student

with
Shane Baglini
Ep. 40: From the Inside Out: Building Your College’s Brand with Employee ImpactPlay Button
Admissions + Enrollment
Ep. 40: From the Inside Out: Building Your College’s Brand with Employee Impact

About the Episode:In this enlightening episode, Allison Turcio dives into a transformative conversation with Maya Demishkevich about the innovative strategy of employee advocacy in higher education. Focusing on Carroll Community College's approach under Maya's leadership, they explore how fac

with
Allison Turcio
Ep. 39:  Failing As A Young Leader And A Deep Dive Into 1-on-1 MeetingsPlay Button
Admissions + Enrollment
Ep. 39: Failing As A Young Leader And A Deep Dive Into 1-on-1 Meetings

About the Episode: On this episode, Jeremy sits down with talented Higher Ed leader, Anne Johnson. You’ll hear about:7:00 - How failing as a 23 year old leader helped Anne develop some great tools17:46 - The Importance of consistently doing 1-on-1’s, and how to navigate them22:49

with
Jeremy Tiers
Episode 22: Making Your Subject Lines Fun for Better Open RatesPlay Button
Admissions + Enrollment
Episode 22: Making Your Subject Lines Fun for Better Open Rates

About the Episode: Email is a sea of sameness. Just ask any sophomore or junior in high school you know: they are getting bombarded with thousands of emails and they all sound the same. Katie Mills-Erickson wanted to break through the noise to share the University of Iowa story. But how?

with
Dayana Kibilds
Ep. 2: FLOTUS Visits Forsyth Tech Community CollegePlay Button
Admissions + Enrollment
Ep. 2: FLOTUS Visits Forsyth Tech Community College

About the Episode:In January, the First Lady of the United States (FLOTUS), Dr. Jill Biden, visited Forsyth Tech Community College’s Campus to celebrate the National Science Foundation’s groundbreaking investment of $30 million in a biotechnology initiative to revolutionize STEM education

with
Shane Baglini
Ep. 39: Combat the Enrollment Cliff with a UDL Approach to Your .EduPlay Button
Admissions + Enrollment
Ep. 39: Combat the Enrollment Cliff with a UDL Approach to Your .Edu

About the Episode:In this insightful episode, Christina Inge, the Online Infrastructure Manager at the Brandeis University Innovation Center, dives deep into how Universal Design for Learning (UDL) principles can make university websites not only more engaging and inclusive

with
Allison Turcio
Ep. 38: Addressing Mental Health And Communicating With Gen Z and Gen AlphaPlay Button
Admissions + Enrollment
Ep. 38: Addressing Mental Health And Communicating With Gen Z and Gen Alpha

About the Episode: This episode is a candid and much needed conversation about mental health with Ross Szabo, an award-winning speaker and the Wellness Director for students in grades 6-12 at Geffen Academy at UCLA. In addition to hearing about Ross’ own mental health disorder and trauma

with
Jeremy Tiers
Episode 21: Scaling Down Events For Big Yield WinsPlay Button
Admissions + Enrollment
Episode 21: Scaling Down Events For Big Yield Wins

About the Episode: When yield is the focus, personalization is key. But, just how personalized could an event be? John and his team at Waukesha County Technical College had an idea to create an event where — no matter where you were in the post-app funnel — you would leave the event

with
Dayana Kibilds
Live from CUPRAP: A CCMO’s Advice for Breaking Silos After a ConferencePlay Button
Admissions + Enrollment
Live from CUPRAP: A CCMO’s Advice for Breaking Silos After a Conference

On this special bonus episode of Breaking Silos recorded live at CUPRAP 2024, Shane is joined by Jamie Yates, Chief Communications and Marketing Officer at Gettysburg College. Jamie is also a member of the CUPRAP Board of Directors and talked with Shane about the CUPRAP conference, what marketers

with
Shane Baglini
Ep. 1: Destigmatizing Mental Health: Student Affairs and Marketing UnitePlay Button
Admissions + Enrollment
Ep. 1: Destigmatizing Mental Health: Student Affairs and Marketing Unite

About the Episode: Addressing the mental health needs on our campuses is pivotal to ensuring success for both our students and those who work at our institutions. Once we create the plan to address the needs, how do we effectively communicate the work? During this episode

with
Shane Baglini
Ep. 38: Marketing Faculty ScholarshipPlay Button
Admissions + Enrollment
Ep. 38: Marketing Faculty Scholarship

About the Episode: In this episode, Tara Ebrahimi, from Wake Forest University School of Law, and Allison Turcio delve into the crucial role of marketing in elevating faculty scholarship to public prominence. They discuss the transformative impact of making academic research accessible to wider

with
Allison Turcio
Ep. 37: Territory Management: How To Succeed in 2024Play Button
Admissions + Enrollment
Ep. 37: Territory Management: How To Succeed in 2024

About the Episode: Spring travel season has begun for most admission counselors and recruiters. John McGreal joins Jeremy and they discuss how to plan, implement, and grow as a territory manager. Things you will hear about:02:10 - What it means to be a territory manager in 20248:22

with
Jeremy Tiers

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