Talking Tactics

People in this episode

Alex Rodríguez

Alex Rodríguez engages all generations of the Cal community through digital marketing and social media.

Ali Abel is the senior manager of marketing and communications for the Faculty of Law at the University of Calgary, a role she’s held for the past ten years. Along with a part-time email coordinator, she’s responsible for web, social media, media relations, writing, video creation, event planning, e-marketing, you name it.

Alixandra Nozzolillo

Alixandra Nozzolillo has over twenty years of experience in communications, marketing, and research.

Allie Bear

Allie Bear is a seasoned marketing and communications strategist.

Allie Bluhm-Whitley

Allie Bluhm-Whitley is the assistant director of communications for NC State University’s College of Humanities and Social Sciences.

Amanda Ferrill

Amanda Ferrill is the Senior Associate Director of Social Media at Temple University.

Interviewee

Andrew Cassel

Andrew Cassel has been creating and curating social media content for higher ed since 2011. Cassel speaks regularly about social media content including appearances at ContentEd 2021, HigherEd Experts 2018, 2019 and 2020, the American Geophysical Union 2022 annual fall meeting. Cassel was awarded a best in track Red Stapler at the 2017 High Ed Web annual conference and is a five-time winner of Aurora Awards of Excellence from the Public Relations Society of America - Alaska including the 2018 Grand Award of Excellence.

Anne Falgout

Anne Falgout is the Director of Strategic Communications at South Louisiana Community College (SoLAcc).

Interviewee

Ashley Budd

Ashley is a senior marketing director at Cornell University.

Ashley Yetman

Ashley Yetman has been growing and leading the brand strategy practice at Baldwin& since 2016.

Brenda Marie Turner

Brenda has over 16 years of experience as a nonprofit fundraising professional.

Brianna Brown

Brianna Brown is a Siena College graduate ('20).

Brooke Preston

Brooke Preston (OHIO B.S.S. ’02; MC ’23) is the Associate Director of Creative Strategy for Ohio University.

Interviewee

Carrie Chambers

Carrie Chambers is a data-driven marketing strategist.

Caty Allgood

Caty Allgood currently serves as the Executive Director of Annual Giving at Ohio University.

Interviewee

Celine Kuysters

Celine is a Marketing and Communication Strategist at the University of Antwerp in Belgium. She started her career in higher education in 2019, with master’s degrees in both strategic communication and journalism. Besides being responsible for managing the faculty's international recruitment strategy, digital campaigns, content creation and social media, she is also committed to building its alumni community.

Cory Glover

Cory is responsible for supporting the strategic development and execution of email marketing initiatives for the University of Michigan-Dearborn.

Dan Freeman

Daniel Freeman Ed.D entered the collegiate athletics industry to explore his passion for sports, coaching, marketing, and external relationships.

Dave Tyler

Dave has been working in higher education for 15 years.

Dayana Kibilds

Dayana is the Vice President of Strategy at Ologie.

Interviewee

Emanuel Díaz

Emanuel lives for a good story to weave, so he describes himself as a storytelling lover and aficionado. His passion for content started in the banking industry in his native Puerto Rico, where he was leading copy and digital marketing for the institution. The challenge of making a bank soulful caught him. A Fulbright grant took him to Madrid to study at IE, where he stayed as the Associate Director of Alumni Communications. He is now Head of Content Marketing where he brings to life his passion for creativity, emotional content, and weaving stories that showcase the beauty of working in the educational sector. He is also a proud collaborator in LGBTQ+ initiatives and does improv theater in his free time.

Emily Watson

Emily Watson is Group Creative Director at Baldwin&.

Gerod Harder

Gerod Harder is the Associate Director of Social Media at Miami University in Oxford, Ohio.

Interviewee

Ian Hurley

Ian Hurley is the Director of Social Media at Duquesne University in Pittsburgh, Pa. He has over 20 years of experience in the marketing and communications field, working for Northeastern University, Save the Children, Doctors Without Borders/Médecins Sans Frontières, the World Health Organization and CQ Roll Call, among others. He holds a B.A. from West Virginia University and an M.A. from American University. At Duquesne, Ian works to align the social and brand strategy among campus partners and help to advance the Division of Marketing and Communications and University strategic goals.

Interviewee

Jackie Vetrano

Jackie Vetrano is the Assistant Director of MBA Prospect Management & Marketing at UNC Kenan-Flagler Business School in Chapel Hill, North Carolina. She manages and implements the lead-nurture strategy using email as well as other important touchpoints to encourage prospective students to apply to the top-ranked MBA program.

Interviewee

Jacqueline Rowe

Jacqueline has worked in online marketing since her college graduation in 2007.

Jeff Holeman

Jeff Holeman leads marketing at the University of Florida’s Warrington College of Business

Interviewee

Jen Johnson

Jen Johnson is a brand and marketing professional with deep experience leading college enrollment. She has a passion for college access and inclusion, and a deep appreciation for the power of brand strategy. Jen is an executive director at Ologie where she partners with universities and organizations to tell their stories and leverage the power of their brands. Prior to Ologie, Jen spent a decade at Queens University of Charlotte leading all aspects of enrollment management & marketing, including communication, marketing, creative services, digital strategy, undergraduate admissions, financial aid and student accounts.

Jessica Creech

Jessica Creech is currently the Web Content Marketing Specialist at Purdue University Northwest.

Jessica Frazier

Jessica Frazier is the Assistant Director of Digital Media at the University of Notre Dame Enrollment Division for Strategy and Engagement.

Interviewee

John McGreal

John McGreal currently serves as the inaugural Dean of Enrollment Services.

Karen Sorrell

Karen Sorrell is a seasoned business operations leader.

Kristin Miller

Kristin Miller believes good communication brings people together.

Interviewee

Loren Bass

Loren Bass is a Strategist at Campus Sonar. With experience at a variety of institution types—HBCU, HSI, regional universities, and private institutions—Loren’s career spans student affairs and enrollment management. Loren holds a Bachelor of Communications degree with an emphasis in speech communications and public relations, and a Master of Education in Higher Education Leadership from Valdosta State University.

Interviewee

Lucy Guest

Lucy Guest is the social media lead at the University of Warwick, responsible for a community of over 550,000 followers across nine platforms. She has spent the majority of her career working across the marketing and communications mix in the education sector, with a focus on creating engaging and accessible digital content. Her skills focus on organic community building, reputation management, and brand awareness.

Interviewee

Lydia Fine

Lydia is a 14-year higher education veteran with a focus in marketing technology, lead generation, web conversion tracking, CRM, integrations, data analytics, and all the ways that technology and marketing intersect. She’s currently the Senior Marketing Technology Specialist at the University of Iowa Tippie School of Business and she has a BBA in Marketing and an MBA, both from the University of Iowa. Lydia runs a photography business and chases her two kids around in her free time, and wishes that Reese's Eggs were on the shelves all year long.

Interviewee

Mackenzie Huber

Mackenzie Huber is the Content Strategist for the office of Integrated Marketing and Communications at UW-Eau Claire in Eau Claire, Wisconsin. Before joining the team at UWEC, she was the Associate Director of Digital Communications at Lawrence University. She is happiest during a brainstorming session with teammates, making lists on colorful sticky notes, or when she has an excuse to mind map a new idea. Currently engaged in her second full website rebuild, Huber is tired. When she's not working, Huber enjoys playing sand volleyball, eating soup, and hoarding books she'll never have time to read.

Madelin Thompson

Madelin Thompson is a Communications Coordinator for Wilfrid Laurier University’s Recruitment & Admissions Team.

Meaghan Milliorn

Meaghan Milliorn has worked at the University of Arkansas at Little Rock for 15 years.

Melody Ferguson

Melody Ferguson has worked 23 years in Higher Education at 3 very different universities.

Michaela Taylor

Michaela Taylor has spent the last seven years working in higher education marketing and communications.

Interviewee

Mickey Baines

As a consultant and former practitioner in higher education, Mickey has over 25 years of experience.

Nash Dunn

Nash Dunn is the director of communications and marketing for NC State University’s College of Humanities and Social Sciences.

Interviewee

Nicola Anderton

Nicola Anderton is the Director of Digital and Marketing at the University of Nottingham. She leads the teams responsible for student recruitment marketing, brand and reputation, market insight, web, digital content, design, and marketing of the University’s research portfolio. Nicola began her marketing career in publishing and moved to the Higher Education sector in 2004 and has since worked across Russell Group, post-92, Oxbridge, and private higher education providers.

Interviewee

Patrick Kelly

Patrick Kelly has 23+ years' experience in web marketing for higher education and health care organizations, including Rush University Medical Center, Swedish Hospital and Loyola University Chicago. He holds a master's degree in writing from DePaul University in Chicago. Patrick currently serves as web content manager at Harper College overseeing the college's website, harpercollege.edu.

Reggie Hayes

Reggie Hayes graduated from Ball State University in 2019.

Interviewee

Sabreen Alfadel

Sabreen Alfadel is the Digital Communications Specialist with the Division of Marketing and Brand Management at Rosalind Franklin University of Medicine and Science, where she’s responsible for establishing and executing a strategy for the university’s social media channels.

The Host

Safaniya Stevenson

Safaniya "Safy" Stevenson is a senior brand strategist and cultural analyst who transforms brands by understanding what makes audiences tick.

Interviewee

Sarah Goldfarb

Sarah is the Managing Director of Social Media and Digital at RW Jones Agency.

Sarina Alexander

Sarina Alexander is known for her creative approach, blending institutional branding with campaign elements.

Sean Whitten

Sean Whitten works as the inaugural Director of Strategic Partnerships for SMU in Dallas

Shannon Hess

Shannon is a seasoned marketing leader overseeing brand, content, and creative strategies.

Interviewee

Simon Fairbanks

Simon Fairbanks has 15 years of experience in the Higher Education sector. This includes student recruitment, marketing, and events roles on four different campuses in the UK: Nottingham, Birmingham, Warwick, and Coventry as well as 2 years at Pickle Jar Communications. Simon is a published author and engaging storyteller, an international speaker at conferences like ContentEd, Postgraduate Marketing Conference and HighEdWeb, and Chair of the Newcomers Track at CASE Europe.

Stormie Harless

Stormie Harless has been at Ball State for over eight years.

Toni-Marie Critelli

Toni’s journey in digital marketing started with a simple passion for building meaningful communities.

Veronica Jones

Veronica Jones is the Executive Director of Annual Giving at the University of Iowa Center for Advancement.

Zack Schmidt

Zack Schmidt serves as Executive Director of Marketing Analytics & Web Strategy at the University of Iowa Center for Advancement.

Interviewee

shley Budd

Ashley Budd is a nonprofit consultant and full-time marketing director at Cornell University. She writes and speaks about marketing and leading teams. Ashley works at the forefront of digital innovation in the advancement sector and shares what she knows about connecting with people and raising money for good causes. Sign up for her popular newsletter, Ashley in your Inbox, at ashleybudd.com.

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Talking Tactics

Episode 42: Engaging Future Students Through Summer Camps

Episode 41: Predicting Yield through a Holiday Gift Guide

Episode 40: Reaching Students With Empathy Through Monthly Admissions Videos

Episode 39: Adding Empathy to Emails for More Conversions

Episode 38: Get More Donors by Naming Squirrels on Giving Day

Episode 37: Engaging And Informing Current Students Via Email

Episode 36: Reach New Prospects With Program-Specific Blog Posts

Episode 35: Making It Cute for Impressions and Engagement

Episode 34: Increase First-Generation Enrollment with Automatic Admission

Episode 33: Creating Instant Belonging With LEGO Figurines

Episode 32: Capturing A Captive Audience By Geotargeting Campus Visitors

Episode 31: Multiplying Your Content Output With Student Ambassadors

Episode 30: Improving Visits By Putting Yourself In Their Shoes (Literally)

Episode 29: Using GIFs To Lead Students Back To Your Website

Episode 28: Tripling Leads and Doubling Engagement With First-Party Data

Episode 27: Filling Seats with Fast and Personal AI Responses

Episode 26: Winning Views and Awards by Adding Soul and Humor to Your Video

Episode 25: Build relationships on social and double the benchmark engagement

Episode 24: Skyrocketing RFI Conversions With Multi-Page Forms And Fun

Bonus: Beyond the Buzz: Real Stories of DEI Impact in Higher Education

Episode 23: Listening On Social For Over 10x More Engagement

People in this episode

Alex Rodríguez

Ali Abel

Alixandra Nozzolillo

Allie Bear

Allie Bluhm-Whitley

Amanda Ferrill

Andrew Cassel

Anne Falgout

Ashley Budd

Ashley Yetman

Brenda Marie Turner

Brianna Brown

Brooke Preston

Carrie Chambers

Caty Allgood

Celine Kuysters

Cory Glover

Dan Freeman

Dave Tyler

Dayana Kibilds

Emanuel Díaz

Emily Watson

Gerod Harder

Ian Hurley

Jackie Vetrano

Jacqueline Rowe

Jeff Holeman

Jen Johnson

Jessica Creech

Jessica Frazier

John McGreal

Karen Sorrell

Kristin Miller

Loren Bass

Lucy Guest

Lydia Fine

Mackenzie Huber

Madelin Thompson

Meaghan Milliorn

Melody Ferguson

Michaela Taylor

Mickey Baines

Nash Dunn

Nicola Anderton

Patrick Kelly

Reggie Hayes

Sabreen Alfadel

Safaniya Stevenson

Sarah Goldfarb

Sarina Alexander

Sean Whitten

Shannon Hess

Simon Fairbanks

Stormie Harless

Toni-Marie Critelli

Veronica Jones