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Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Episode 32: Capturing A Captive Audience By Geotargeting Campus VisitorsPlay Button
Episode 32: Capturing A Captive Audience By Geotargeting Campus Visitors

Day chatted with Meaghan Milliorn about the winning tactic: emotional timing and quick action.

Bonus: Mailed It! Play Button
Bonus: Mailed It!

In this bonus edition of The Pulse, Mallory is joined by Dayana Kibilds,and Ashley Budd to discuss their new book, "Mailed It."

Episode #14: Mastering Strategic Enrollment Marketing: Top 10 Focus Areas (Part 2)Play Button
Episode #14: Mastering Strategic Enrollment Marketing: Top 10 Focus Areas (Part 2)

In this two-part episode of Hidden Gem, Maya Demishkevich interviews Diane Burkett, Executive Director of Marketing and Public Affairs at College of the Mainland.

Ep. 21: The Unique Structure of NC State’s Social Media TeamPlay Button
Ep. 21: The Unique Structure of NC State’s Social Media Team

Megan Ellisor, Director of Social Media at NC State, gives us a look into their innovative Social Media Hub at NC State, which fosters collaboration and enhances the university's digital presence as a whole.

Episode 31: Multiplying Your Content Output With Student AmbassadorsPlay Button
Episode 31: Multiplying Your Content Output With Student Ambassadors

Day chats with Sarah about her student ambassador approach (giving ambassador separate accounts connected to your college’s account) and how it can significantly boost your content output and engagement.

Episode 48: Transform Your Enrollment Strategy by Owning Your AudiencePlay Button
Episode 48: Transform Your Enrollment Strategy by Owning Your Audience

In this episode, Allison welcomes back Louis Miller, partner at Electric Kite, for an in-depth discussion on the importance of owning your audience.

Episode #13: Mastering Strategic Enrollment Marketing: Top 10 Focus Areas (Part 1)Play Button
Episode #13: Mastering Strategic Enrollment Marketing: Top 10 Focus Areas (Part 1)

In this two-part episode of Hidden Gem, Maya Demishkevich interviews Diane Burkett, Executive Director of Marketing and Public Affairs at College of the Mainland.

Ep. 20: Fear, Tribalism, and Chaos; Reflections on Higher Ed Social Media 2023-2024Play Button
Ep. 20: Fear, Tribalism, and Chaos; Reflections on Higher Ed Social Media 2023-2024

Jenny talks with Matt Griffin from the University of Pennsylvania and Melissa Lesica from Harvard University about the tumultuous and challenging landscape of higher education social media over the past academic year.

Episode 30:  Improving Visits By Putting Yourself In Their Shoes (Literally)Play Button
Episode 30: Improving Visits By Putting Yourself In Their Shoes (Literally)

About the Episode: Dr. Courtney Skiles, the Director of Enrollment Services at Trinity Valley Community College, shares an unexpected tactic her team uses to engage students and increase college applications: dressing down.

Live from eduWeb: The Art of Visual StorytellingPlay Button
Live from eduWeb: The Art of Visual Storytelling

Live from eduWeb Summit, Mallory interviews Maureen Stokes, the Assistant Vice President of Communications and Marketing at Worcester State University.

Ep. 57: Storytelling in Seconds: Getting Started with Short Form VideoPlay Button
Ep. 57: Storytelling in Seconds: Getting Started with Short Form Video

In this episode, Jaime and John Azoni, founder and executive producer of UNVEILD, explore short-form video content and its potential for colleges and universities.

Live from eduWeb: Empowering Creativity and Stepping Out of Your Comfort ZonePlay Button
Live from eduWeb: Empowering Creativity and Stepping Out of Your Comfort Zone

Live from eduWeb, Mallory interviews Alyssa Green, the University Photography Manager at the University of Montevallo.

Episode #239: Building Durable Skills for Student Success at Illinois TechPlay Button
Episode #239: Building Durable Skills for Student Success at Illinois Tech

This week, Dustin talks with Dr. Joseph Orgel from Illinois Institute of Technology about the innovative Empowerment Leadership and Mentorship (ELM) program he developed.

Episode #12: Mascot Magic: Strengthening College’s Brand Identity and SpiritPlay Button
Episode #12: Mascot Magic: Strengthening College’s Brand Identity and Spirit

In this episode of Hidden Gem, Maya Demishkevich sits down with Dr. Stephanie Erdmann, CEO and Dean of Great Falls College, to discuss the college's innovative journey to strengthen its brand identity.

Ep. 19: Adrienne Kemp-Rye’s Guide to Handling Meta Account LockoutsPlay Button
Ep. 19: Adrienne Kemp-Rye’s Guide to Handling Meta Account Lockouts

In this episode, Jenny chats with Adrienne Kemp-Rye, Stanford University's Social Media Manager, who shares her expert strategies for preventing and resolving Meta account lockouts.

Live from eduWeb: Shorter Content, Bigger ImpactPlay Button
Live from eduWeb: Shorter Content, Bigger Impact

In this episode, Mallory sits down with Kittie Pain, the Director of Graduate Admissions at Kutztown University of Pennsylvania, live from the eduWeb Summit.

Episode #238: Empowering Community College Students with One Million DegreesPlay Button
Episode #238: Empowering Community College Students with One Million Degrees

Joining the show this week is Aneesh Sohoni, CEO of One Million Degrees, a nonprofit dedicated to supporting community college students.

Episode 29: Using GIFs To Lead Students Back To Your WebsitePlay Button
Episode 29: Using GIFs To Lead Students Back To Your Website

About the Episode: In this engaging episode of Talking Tactics, Dayana Kibilds delves into a unique marketing tactic with Dave Tyler, highlighting RIT's innovative use of GIFs on Giphy to drive traffic to their admissions page.

Ep. 56: The Experience Economy: How Higher Ed Can Compete with Taylor SwiftPlay Button
Ep. 56: The Experience Economy: How Higher Ed Can Compete with Taylor Swift

In this episode of our podcast, Jaime Hunt is joined by Patricia Maben and Jim Rogers from 3 Enrollment Marketing to discuss the transformative power of the experience economy within higher education.

Episode #237: Amplifying Academic Voices with Professors FMPlay Button
Episode #237: Amplifying Academic Voices with Professors FM

This week, we’re pleased to welcome back Robert Li, Owner of University FM.

Episode 46: Mastering Cross-Platform Social Media in Higher EdPlay Button
Episode 46: Mastering Cross-Platform Social Media in Higher Ed

In this episode, Allison chats with Erica Colaianne, the Director of Social Media at the University of Michigan.

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