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Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Episode 34: Increase First-Generation Enrollment with Automatic AdmissionPlay Button
Episode 34: Increase First-Generation Enrollment with Automatic Admission

Day chats with Melody Ferguson from Pacific Lutheran University about their Automatic Admission Partnership Program (AAP).

Ep. 61: Pitch Perfect: Leveraging Faculty Expertise to Boost Your University’s ImagePlay Button
Ep. 61: Pitch Perfect: Leveraging Faculty Expertise to Boost Your University’s Image

In this episode, Jaime sits down with Kim Hallman to talk about the role placing faculty experts can play in an integrated marketing communications strategy.

Episode #16: What’s Next for Graduate Education Strategic Planning?Play Button
Episode #16: What’s Next for Graduate Education Strategic Planning?

Ray is joined by Dr. Colin Potts, Provost and Executive Vice Chancellor for Academic Affairs at Missouri University of Science and Technology.

Ep. 22: Building a Resilient Social Media Strategy with ExperimentationPlay Button
Ep. 22: Building a Resilient Social Media Strategy with Experimentation

In this episode, Kate Meyers Emery, Ph.D., joins Jenny Li Fowler to share her journey into social media management and her strategic approach to the field.

Episode 13: From Rodeos to ROI: ABAC's Unique Approach to Student Engagement Play Button
Episode 13: From Rodeos to ROI: ABAC's Unique Approach to Student Engagement

In this episode of In Your Element, Daniella and Brendan sit down with Ryan Hogan, VP of Enrollment Management, Marketing, and Communication at Abraham Baldwin Agricultural College (ABAC).

Episode 33: Creating Instant Belonging With LEGO FigurinesPlay Button
Episode 33: Creating Instant Belonging With LEGO Figurines

Day sits down with Jess Frazier from Notre Dame University shares how they used custom LEGO figurines to increase engagement.

Episode 32: Capturing A Captive Audience By Geotargeting Campus VisitorsPlay Button
Episode 32: Capturing A Captive Audience By Geotargeting Campus Visitors

Day chatted with Meaghan Milliorn about the winning tactic: emotional timing and quick action.

Bonus: Mailed It! Play Button
Bonus: Mailed It!

In this bonus edition of The Pulse, Mallory is joined by Dayana Kibilds,and Ashley Budd to discuss their new book, "Mailed It."

Episode #14: Mastering Strategic Enrollment Marketing: Top 10 Focus Areas (Part 2)Play Button
Episode #14: Mastering Strategic Enrollment Marketing: Top 10 Focus Areas (Part 2)

In this two-part episode of Hidden Gem, Maya Demishkevich interviews Diane Burkett, Executive Director of Marketing and Public Affairs at College of the Mainland.

Ep. 21: The Unique Structure of NC State’s Social Media TeamPlay Button
Ep. 21: The Unique Structure of NC State’s Social Media Team

Megan Ellisor, Director of Social Media at NC State, gives us a look into their innovative Social Media Hub at NC State, which fosters collaboration and enhances the university's digital presence as a whole.

Episode 31: Multiplying Your Content Output With Student AmbassadorsPlay Button
Episode 31: Multiplying Your Content Output With Student Ambassadors

Day chats with Sarah about her student ambassador approach (giving ambassador separate accounts connected to your college’s account) and how it can significantly boost your content output and engagement.

Episode 48: Transform Your Enrollment Strategy by Owning Your AudiencePlay Button
Episode 48: Transform Your Enrollment Strategy by Owning Your Audience

In this episode, Allison welcomes back Louis Miller, partner at Electric Kite, for an in-depth discussion on the importance of owning your audience.

Episode #13: Mastering Strategic Enrollment Marketing: Top 10 Focus Areas (Part 1)Play Button
Episode #13: Mastering Strategic Enrollment Marketing: Top 10 Focus Areas (Part 1)

In this two-part episode of Hidden Gem, Maya Demishkevich interviews Diane Burkett, Executive Director of Marketing and Public Affairs at College of the Mainland.

Ep. 20: Fear, Tribalism, and Chaos; Reflections on Higher Ed Social Media 2023-2024Play Button
Ep. 20: Fear, Tribalism, and Chaos; Reflections on Higher Ed Social Media 2023-2024

Jenny talks with Matt Griffin from the University of Pennsylvania and Melissa Lesica from Harvard University about the tumultuous and challenging landscape of higher education social media over the past academic year.

Episode 30:  Improving Visits By Putting Yourself In Their Shoes (Literally)Play Button
Episode 30: Improving Visits By Putting Yourself In Their Shoes (Literally)

About the Episode: Dr. Courtney Skiles, the Director of Enrollment Services at Trinity Valley Community College, shares an unexpected tactic her team uses to engage students and increase college applications: dressing down.

Live from eduWeb: The Art of Visual StorytellingPlay Button
Live from eduWeb: The Art of Visual Storytelling

Live from eduWeb Summit, Mallory interviews Maureen Stokes, the Assistant Vice President of Communications and Marketing at Worcester State University.

Ep. 57: Storytelling in Seconds: Getting Started with Short Form VideoPlay Button
Ep. 57: Storytelling in Seconds: Getting Started with Short Form Video

In this episode, Jaime and John Azoni, founder and executive producer of UNVEILD, explore short-form video content and its potential for colleges and universities.

Live from eduWeb: Empowering Creativity and Stepping Out of Your Comfort ZonePlay Button
Live from eduWeb: Empowering Creativity and Stepping Out of Your Comfort Zone

Live from eduWeb, Mallory interviews Alyssa Green, the University Photography Manager at the University of Montevallo.

Episode #239: Building Durable Skills for Student Success at Illinois TechPlay Button
Episode #239: Building Durable Skills for Student Success at Illinois Tech

This week, Dustin talks with Dr. Joseph Orgel from Illinois Institute of Technology about the innovative Empowerment Leadership and Mentorship (ELM) program he developed.

Episode #12: Mascot Magic: Strengthening College’s Brand Identity and SpiritPlay Button
Episode #12: Mascot Magic: Strengthening College’s Brand Identity and Spirit

In this episode of Hidden Gem, Maya Demishkevich sits down with Dr. Stephanie Erdmann, CEO and Dean of Great Falls College, to discuss the college's innovative journey to strengthen its brand identity.

Ep. 19: Adrienne Kemp-Rye’s Guide to Handling Meta Account LockoutsPlay Button
Ep. 19: Adrienne Kemp-Rye’s Guide to Handling Meta Account Lockouts

In this episode, Jenny chats with Adrienne Kemp-Rye, Stanford University's Social Media Manager, who shares her expert strategies for preventing and resolving Meta account lockouts.

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Guide to Graduate Marketing in 2024

With comprehensive strategies and real-world applications, this guide is your roadmap through the complexities of 2024’s educational landscape.

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