Episodes in

Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Enrollify.org Relaunch: More Content, More CommunityPlay Button
Marketing + Communications
Enrollify.org Relaunch: More Content, More Community

In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org.

with
Mallory Willsea
Episode 19: Why Every EDU Pro Should Build Their Personal BrandPlay Button
Marketing + Communications
Episode 19: Why Every EDU Pro Should Build Their Personal Brand

Mallory and Seth dive into the significance of personal branding, especially in today's volatile job market. They share personal stories and actionable advice on how to build and maintain a personal brand that stands out. From leveraging LinkedIn to the power of newsletters and speaking engagements, this episode is packed with tips for higher ed professionals at any stage of their career.

with
Mallory Willsea
Episode 25: Data-Driven Success: Implementing Best Practices in Higher EducationPlay Button
Marketing + Communications
Episode 25: Data-Driven Success: Implementing Best Practices in Higher Education

About the Episode:Timothy and Jamie explore key strategies for effective data use in higher education, drawing from the Quality Information Partners' guidelines. They discuss fostering a responsible data-sharing culture, integrating multiple data sources, and creating accessible data

with
Timothy Davis
Episode 54: Signs Of Growth: How Environmental Graphics Help Build A BrandPlay Button
Marketing + Communications
Episode 54: Signs Of Growth: How Environmental Graphics Help Build A Brand

Environmental graphics can play a critical role in not only improving campus aesthetics, but also in building a sense of community and brand on campus. In this episode, Adrienne King, associate vice president for marketing at Indiana University, discusses how IU has leveraged environmental graphics to transform the IU campuses and build pride in their community. Takeaways for this episode include:

with
Jaime Hunt
Marketing To International StudentsPlay Button
Marketing + Communications
Marketing To International Students

Cynthia Chilton, an expert in international marketing, discusses her experience marketing to international students at higher education institutions like Pepperdine and Westcliff. Key takeaways include:

with
Kin Sejpal
Episode 18: Cutting Degrees to Grow EnrollmentPlay Button
Marketing + Communications
Episode 18: Cutting Degrees to Grow Enrollment

In this episode of The Pulse, Mallory and Seth dive into the controversial topic of cutting degree programs to address budget shortfalls and declining enrollments. They explore the recent example of St. Cloud State University, which is planning to cut 46 degree programs and reduce faculty by 13%. Seth offers a contrarian view, suggesting that strategic program cuts can actually drive growth by reallocating resources to high-demand areas. They discuss the importance of aligning educational offerings with market and employer demands, and emphasize the crucial role marketers can play in these decisions.

with
Mallory Willsea
Episode 9: Cultivating Partnerships: The Role Of Community Colleges In Workforce DevelopmentPlay Button
Marketing + Communications
Episode 9: Cultivating Partnerships: The Role Of Community Colleges In Workforce Development

In this episode, the guests from Palm Beach State College discuss community colleges’ essential role in workforce development and economic support. Join Maya and her three guests, Edward Willey, Belinda Mouradian, and Matt Lenihan, as they explore the strategies and challenges of building robust partnerships with local businesses and the community. Learn how to stay connected to your community’s needs and how to promote colleges existing programs and custom training opportunities to support local employers. This episode is a must-listen for educators, community leaders, and anyone interested in the symbiotic relationship between educational institutions and economic growth.

with
Maya Demischkevich
Episode 24: Calculating the Cost: The Real ROI of College DegreesPlay Button
Marketing + Communications
Episode 24: Calculating the Cost: The Real ROI of College Degrees

About the Episode:In this episode of the EduData Podcast, hosts Jamie and Timothy discuss a recent study on the return on investment from higher education. They explore how different degree programs, from computer science to humanities, impact lifetime earnings relative to their costs.

with
Timothy Davis
Pulse Check: Navigating International Recruitment Part 1Play Button
Marketing + Communications
Pulse Check: Navigating International Recruitment Part 1

Clay Hensley, a seasoned international education expert with 20+ experience with the College Board, discusses key trends in international recruitment and education. In this episode you will learn about:

with
Kin Sejpal
Episode 16: A Minimum Viable Social Strategy For A Team Of OnePlay Button
Marketing + Communications
Episode 16: A Minimum Viable Social Strategy For A Team Of One

About the Episode: In this episode we get into Jacob Shipley’s minimum viable social strategy for one person social media teams. With a focus on practical, scalable tactics, Jacob discusses how small teams can maximize impact with minimal resources, emphasizing the power of content repurposing and strategic platform focus.

with
Jenny Li Fowler
Episode 26: Winning Views and Awards by Adding Soul and Humor to Your VideoPlay Button
Marketing + Communications
Episode 26: Winning Views and Awards by Adding Soul and Humor to Your Video

A new program has launched — how do we make people aware of it? We make a video, of course! But, not all videos are created equal. In this episode, Emanuel Díaz from IE University will share how a team at the university (shoutout to Sofía, Lucia, and Elena) created a video to boost enrollment in a marketing program that ended up being a finalist for the Cannes Corporate Media and TV Awards, used by TikTok and LinkedIn Corporate as a great example of content, and received 20% more views than other program videos. 

with
Dayana Kibilds
Episode 23: Mastering Market Research in Higher EducationPlay Button
Marketing + Communications
Episode 23: Mastering Market Research in Higher Education

About the Episode: Jamie Boggs and Timothy Davis welcome Steven Fischer from Education Dynamics for a deep dive into the complexities of market research in higher education. Steven shares his expertise on research methodologies that help institutions make informed decisions to better meet student

with
Timothy Davis
Episode 53: Mapping the Student Journey With Human-Centered DesignPlay Button
Marketing + Communications
Episode 53: Mapping the Student Journey With Human-Centered Design

As Joey Schmit, Associate VP of Global Marketing & Communications at New York University, pointed out in our insightful conversation, higher ed institutions often prioritize departmental needs over their students. That realization motivated Joey and his peers at NYU to elevate the student experience through human-centered design, a framework that creates solutions using an empathic lens.

with
Jaime Hunt
Pulse Check: Learning from Leaders - Part 5Play Button
Marketing + Communications
Pulse Check: Learning from Leaders - Part 5

Listeners can get a sense of why collaboration matters in marketing and strategies to help build collaboration with their own teams. Additionally, listeners will learn where are smart places to begin collaboration and how to approach that with intentionality.

with
Carrie Phillips
BONUS: Leveraging Creator Marketing In Higher Education: Insights From The Front LinesPlay Button
Marketing + Communications
BONUS: Leveraging Creator Marketing In Higher Education: Insights From The Front Lines

In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing student creators, or recruiting influencers directly from campus, this episode offers a plethora of actionable insights.

with
Jenny Li Fowler
Episode 8: Strategies for Strengthening Regional Workforce Development and PartnershipsPlay Button
Marketing + Communications
Episode 8: Strategies for Strengthening Regional Workforce Development and Partnerships

About the Episode:In this enlightening episode, Blair Lee, the Executive Director of Strategic Communications and Alumni Engagement at the Community College of Aurora

with
Maya Demischkevich
Episode 17: The Mad Dash for Deposits: Marketing & Making Your FallPlay Button
Marketing + Communications
Episode 17: The Mad Dash for Deposits: Marketing & Making Your Fall

About the Episode: Hosts Mallory and Seth dive into the complexities surrounding the 2024 FAFSA fiasco and its impact on enrollment. They discuss how institutions can adapt their strategies to support students during this chaotic time and share practical tips for enrollment marketing

with
Mallory Willsea
Episode 22: Navigating New Tech In Higher Ed: HighEdWeb 2024 Analytics & AI SummitPlay Button
Marketing + Communications
Episode 22: Navigating New Tech In Higher Ed: HighEdWeb 2024 Analytics & AI Summit

About the Episode: Timothy and Jamie share their key takeaways from the recent HighEdWeb 2024 Analytics & AI Summit. They break down the significant shift from Universal Analytics to Google Analytics 4, the integration of AI within educational technology, and the challenges of adapting to new privacy regulations. Whether discussing the technical aspects of GA4

with
Jamie Boggs
Ep. 15: Infusing Humor into Boring SubjectsPlay Button
Marketing + Communications
Ep. 15: Infusing Humor into Boring Subjects

About the Episode: Have you ever tried to make academic topics not just informative but entertaining? In our latest episode, Nick Moran, Director of Audience Development at Johns Hopkins Bloomberg School of Public Health, reveals how a dash of humor can transform

with
Jenny Li Fowler
Pulse Check: Learning from Leaders - Part 4Play Button
Marketing + Communications
Pulse Check: Learning from Leaders - Part 4

In this episode, listeners will learn more about managing the MarComm budget. From building partnerships to taking advantage of one-time monies, Kate Ledger shares how to maximize the budget for MarComm efforts. Finally, she’ll debunk the notion that creatives can’t do budgets and share strategies

with
Carrie Phillips
Episode 25: Build relationships on social and double the benchmark engagementPlay Button
Marketing + Communications
Episode 25: Build relationships on social and double the benchmark engagement

About the Episode: Picture a world where the standard social media engagement rates for educational institutions are 3.26% on Instagram, 1.36% on Facebook, and 0.51% on TikTok, as outlined in Hubspot’s December 2023 report. Now, imagine Duquesne University smashing these benchmarks

with
Dayana Kibilds

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Resource spotlight

Guide to Graduate Marketing in 2024

With comprehensive strategies and real-world applications, this guide is your roadmap through the complexities of 2024’s educational landscape.

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