According to Pew Research, only 62% of students who start a degree or certificate program finish their program within six years. The story—and potential—of stop-out students is more relevant than ever. This episode delves into the need for multi-pronged

In this episode, Jeremy has a conversation with one of the most well-known and successful customer experience and marketing experts in the world, Jay Baer. They discuss why time and speed have become critical components of a positive customer experience. Jay also shares his thoughts

Have you been looking for ways to foster positive cultural change at your institution? This episode is for you. Our guest expert, Frederick Martin highlights the pivotal role of employee culture in shaping a brand's reputation. The 'Great Resignation’ taught us not to wait on culture and employee

Welcome to Season 3 of Mission Admissions! In this episode, Jeremy has an in-depth conversation with Andy Murphy of Siena College about their team of student marketing interns, and the impact they have on enrollment strategies. Andy also shares what teaching classes to college students

As a campus tour guide back in 2005, Mallory Willsea noticed students would ask very different questions when they were alone vs. when they were with their parents or in a group. When she graduated, Mallory started working in the admissions office just when digital was starting to happen.

Ashley’s first full-time role in higher ed was as an admissions counselor back in 2007. During the 2008 recession, her campus saw a drop in visits, yet knowing how important visits are for recruitment, she was determined to find a solution. With social media just starting to become important

Unlock the potential of student influencers and creators this episode featuring John Reid, President of Glacier, a leading youth marketing agency. In this power-packed session, John and Allison talked about how to not only identify budding influencers within your student body but also unleash

Allison’s start in higher ed was as a writer at her college. In her role, she quickly realized the communications were not student-centered enough, and sought to become an expert on her audience to deliver hyper-personalized opportunities for engagement via the new CRM. The most immediate result?

In this episode, we're diving deep into the art of creating emotionally impactful content. John Azoni, a trailblazer in content creation and video production for colleges and universities joins us as we explore the power of creating emotional connection through marketing.

Join host Allison Turcio in this captivating episode of The Application podcast, as she engages in a dynamic conversation with Kris Hardy, the accomplished Director of Web and Digital Marketing at Messiah University. Kris, an expert in user experience, information architecture

For the show’s season finale, several higher ed pros share their yet-to-be-tried or yet-to-be-popular tactic ideas for YOU to try! From a different way to train campus tour guides to how to use your alumni as walking billboards, get inspired by these simple ideas with potentially big results.

In the latest episode of The Application podcast, hosted by Allison Turcio, we delve into the art of managing diverse opinions in higher education website design. If you're a higher education marketer seeking to transform the challenge of handling multiple perspectives

Allison and Alex Ahlstrom (Asociate Director of Data Products at Simpson Scarborough) unravel the transformative influence of AI tools like ChatGPT and Bing Chat on the college search process. As students increasingly turn to AI for guidance in their search, the landscape is evolving, and we

Season two ends with a bonus episode in which Jeremy shares his thoughts on three topics that have come up a ton over the past couple of months as he’s been traveling the country, leading workshops for admissions and enrollment marketing teams

In this eye-opening episode, Allison welcomes UX strategist Kelly Kautz, who unveils the impact of college websites on first-gen students. Discover groundbreaking insights from her primary research, learn about common website design issues that create barriers, and gain evidence-based strategies

Less is more. A whole lot more. The University of Nottingham launched the world’s first micro-prospectus (aka mini-viewbook) last year. It may be tiny, but it is making a huge impact. It has allowed the university to reduce the time and complexities to produce this piece, create print pieces

Ali Abel, senior manager of marketing and communications at the University of Calgary’s Faculty of Law, saw a critical gap that needed to be filled: the online forum prospective law students had been using was moving to Reddit. She created an account for the law school and started answering

In this episode, Jeremy has a conversation with longtime coach and former Athletic Director, Deb-Biche Labbe. They talk through the disconnect that often exists between admissions and athletics on a college campus, and how to fix it. Key takeaways include:3:40

Carrie Chambers, Director of Digital Strategy Student Engagement at Butler University, shows us how to turn up engagement and conversions in online webinars using prize draws. Inspired by the popularity of Pearl Parties in the early pandemic days, she came up with an idea to host short

What do boulders, big rocks, and pebbles have to do with time management? A lot, actually! In this episode, Jeremy chats with Time Management Coach Anna Dearmon Kornick who offers tips and strategies to help you figure out how to spend your time on what truly matters.

On this episode, Jeremy catches up with Angie Cooksy, AVP for Enrollment Management at Bradley University. Most of their conversation focused on evolving as a leader. Angie also talked about how the admissions profession has changed over the years, and why she has stayed put at one school