Julie Johnson Novara, a seasoned copywriter, shares her insights on how to craft compelling copy that resonates with different audiences, especially in the higher education sector.

In another live episode from HEW, Mallory sits down with Beth Carron, Director of Higher Education Services at iFactory.

Shuchita Poddar, a Communications Coordinator at the University of Iowa, discusses her first-time experience at HighEdWeb and shares insights on using social media analytics to optimize admissions content.

Jenny sits down with Maya Wesby to discuss time management, the strategic use of platforms, and harnessing user-generated content (UGC).

Day chats with Melody Ferguson from Pacific Lutheran University about their Automatic Admission Partnership Program (AAP).

In this episode, Jaime sits down with Kim Hallman to talk about the role placing faculty experts can play in an integrated marketing communications strategy.

Ray is joined by Dr. Colin Potts, Provost and Executive Vice Chancellor for Academic Affairs at Missouri University of Science and Technology.

In this episode of In Your Element, Daniella and Brendan sit down with Ryan Hogan, VP of Enrollment Management, Marketing, and Communication at Abraham Baldwin Agricultural College (ABAC).

In this episode, Kate Meyers Emery, Ph.D., joins Jenny Li Fowler to share her journey into social media management and her strategic approach to the field.

Day sits down with Jess Frazier from Notre Dame University shares how they used custom LEGO figurines to increase engagement.

In this bonus edition of The Pulse, Mallory is joined by Dayana Kibilds,and Ashley Budd to discuss their new book, "Mailed It."

Day chatted with Meaghan Milliorn about the winning tactic: emotional timing and quick action.

In this two-part episode of Hidden Gem, Maya Demishkevich interviews Diane Burkett, Executive Director of Marketing and Public Affairs at College of the Mainland.

Megan Ellisor, Director of Social Media at NC State, gives us a look into their innovative Social Media Hub at NC State, which fosters collaboration and enhances the university's digital presence as a whole.

Day chats with Sarah about her student ambassador approach (giving ambassador separate accounts connected to your college’s account) and how it can significantly boost your content output and engagement.

In this episode, Allison welcomes back Louis Miller, partner at Electric Kite, for an in-depth discussion on the importance of owning your audience.

In this two-part episode of Hidden Gem, Maya Demishkevich interviews Diane Burkett, Executive Director of Marketing and Public Affairs at College of the Mainland.

Jenny talks with Matt Griffin from the University of Pennsylvania and Melissa Lesica from Harvard University about the tumultuous and challenging landscape of higher education social media over the past academic year.

Live from eduWeb Summit, Mallory interviews Maureen Stokes, the Assistant Vice President of Communications and Marketing at Worcester State University.

About the Episode: Dr. Courtney Skiles, the Director of Enrollment Services at Trinity Valley Community College, shares an unexpected tactic her team uses to engage students and increase college applications: dressing down.

Live from eduWeb, Mallory interviews Alyssa Green, the University Photography Manager at the University of Montevallo.