Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends atArcher Education.Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy

In this episode, Jaime brings in Dave Hunt, creative director for ODUGlobal, for a dive deep into the nuances of marketing online academic programs.

In this episode you’ll meet Chase Williams, Co-Founder and CEO of Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey.Zach and Chase discuss why there’s so much friction in university technology stacks

In this episode, Zach Busekrus sits down with Steve Kerge Co-founder of Spark451 & Jenzabar Vice President, Enrollment Marketing for a wide-ranging conversation on the future of enrollment management, marketing and communications, and higher education as a whole.

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education.Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy

If there is one aspect of higher education marketing that is often overlooked, it’s employer branding. Universities neglect this element at their peril. In one of Jaime’s favorite interviews ever, she and Eddie Francis, the founder of Edify Ventures and host of the I Wanna Work There podcast

In this dynamic conversation, Zach sits down with Jaime Hunt, the Chief Marketing Officer at Old Dominion University in Norfolk, Virginia and the host of Enrollify’sConfessions of a Higher Ed CMOpodcast.

In this episode, Zach sits down with Ashley Budd, a marketing director at Cornell University, to discuss the past, present, and future of Advancement Marketing in Higher Education.Ashley revisits the early days of working in marketing and communications

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education.Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy

Many research institutions have this same challenge: They want to be known for their research strengths but struggle to do this in a way that engages their non-academic audiences. Lucy Guest at the University of Warwick brings us a highly-effective, super low-resource tactic: share your academic

In this episode, Jaime dives into the world of marketing and storytelling with a guest who has seamlessly transitioned from the dynamic realm of entertainment PR to the intricate landscape of higher education marketing. Entertainment and education, while distinct, share common ground

In this episode, Zach sits down with Tony Fraga, CEO of DD Agency, live at DD Agency’s biannual retreat, DevDays, to discuss the future of marketing leadership, trends in higher ed marketing worth paying attention to (and those trends NOT with paying attention to).

Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education.Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy

In this episode, we sit down with Sarah Wells, the social media communications officer at a large Canadian college, and discuss the differences between managing social for US institutions and Canadian institutions. This episode also explores platforms like Reddit, Threads, and TikTok

In this episode of "Confessions of a Higher Ed CMO," Jaime and her guest dive into a critical aspect of leadership: managing conflict in the workplace. Her guest, Carol Bowser, is a true authority in conflict management, bringing her expertise from years of experience and her role as the founder

In this episode, Zach sits down with Gil Rogers, founder of GR7 Marketing, a higher ed consultancy, to discuss how leaders in higher education marketing can best prepare themselves and their teams for the future of attracting, engaging, and delighting the next generations of students.

In this episode, Zach sits down withNate Jorgensen, Senior Director of Strategic Academic Marketing and Communications at Miami University, to chat about why it’s time for higher ed to take more marketing risks.In this dynamic conversation, discover what Nate thinks.

In this episode, Jaime talks with Ben Congleton, CEO and Founder of Olark, about the results of his recent survey into how higher education leaders are allocating their marketing budgets. The survey sought to uncover where higher education marketers and admissions pros are planning to spend

In this episode, Jaime and her guest delve into the crucial role of a college president in shaping and embodying a university's brand and culture. Ashlea Jones, interim senior director of storytelling and director of executive communications at Miami University (Ohio), shares invaluable insights

Gustavo Segui combined two foundational principles: 1) What systems are already in place that we could leverage? and 2) How do we make students the protagonists of their own stories? Find out how he accomplished both and as a result, tripled the International School of Curitiba’s followers

When we build a communications calendar for enrollment, we start with: what do we need to tell them? Usually, it’s a long list of facts and accolades about our institutions, and some steps for them to take. We send this information over and over again, hoping for the best.