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Marketing + Communications

Enrollify's expert-led discussions help you navigate the unique challenges and opportunities of higher education. Our goal? Empowering you to elevate your campus communication strategies, boost your institution’s brand, and effectively personalize messaging to students.

 Episodes in

Marketing + Communications

Pulse Check: Learning from Leaders - Part 1Play Button
Pulse Check: Learning from Leaders - Part 1

In this episode, listeners will learn about the difference between managing and leading teams and how to navigate between the two as a leader. Additionally, leaders will learn strategies to support teams and learn from Jenny about how to balance this with the desire to build trust.

Venture Capital Traps and Triumphs in the EdTech LandscapePlay Button
Venture Capital Traps and Triumphs in the EdTech Landscape

About the Episode:Amid the bustling backdrop of the ASU+GSV Summit, Mallory and Seth dive into the event’s pressing topics like the current state of investment in educational technology and the real-world applications of artificial intelligence shaking up the industry.

Episode 6: From Chairs to Buildings: Visualizing the Impact of Integrated Marketing and CommunicationsPlay Button
Episode 6: From Chairs to Buildings: Visualizing the Impact of Integrated Marketing and Communications

About the Episode:This podcast episode tackles the essential unity of marketing and communications, advocating for a seamless Marcomm strategy that encompasses all channels, both digital and traditional, under a singular, well-defined brand identity. The dialogue underscores that marketing

Live From ASU-GSV: What Are The Real Barriers To AI In Education?Play Button
Live From ASU-GSV: What Are The Real Barriers To AI In Education?

Sharan Singh, VP of Strategic Partnerships from the Minerva Project, joins the Pulse to explore the transformative impact of artificial intelligence on higher education. Recorded live at the ASU+GSV AIR Show, this discussion focuses on how Minerva is pioneering personalized

Episode 18:  In the Data Driver's Seat: Exploring Student Dashboards' Dual NaturePlay Button
Episode 18: In the Data Driver's Seat: Exploring Student Dashboards' Dual Nature

About the Episode: The conversation explores the use of student-facing dashboards that provide data on student performance and behavior compared to their peers. The discussion touches on the potential benefits and concerns of this approach, including the impact on academic

Pulse Check: Mergers & Acquisitions in Higher Ed - Part 5Play Button
Pulse Check: Mergers & Acquisitions in Higher Ed - Part 5

Join R. Ethan Braden and Kati Pratt, the brilliant minds behind the Comeback campaign, as they delve into the captivating brand development journey of Purdue Global following its acquisition by Purdue University in 2017.Discover the crucial role insights play in shaping a compelling brand

Ep. 13: Tips for Submitting Your First Presentation ProposalPlay Button
Ep. 13: Tips for Submitting Your First Presentation Proposal

About the Episode: As Co-chair of the Symposium for the Marketing of Higher ed, Teresa Valerio Parrot has judged a lot of presentation proposals. She unlocks the secrets of what makes a proposal stand out in the crowded landscape of academic presentations. Teresa gives us insights

Live from ASU-GSV: The Ethical AI FrameworkPlay Button
Live from ASU-GSV: The Ethical AI Framework

About the Episode: Recorded at the ASU+GSV inaugural AIR Show, Mallory chats with Obi Ogbanufe, a Professor at the University of North Texas. Obi shares her insights on the crucial role of ethics in artificial intelligence, particularly within educational technology.

Live from ASU-GSV: Eyes on InnovationPlay Button
Live from ASU-GSV: Eyes on Innovation

About the Episode: Live from the ASU GSV AIR Show and Summit, Mallory chats with Howard Purcell, President of New England College of Optometry. Howard shares his unique journey from industry to academia and discusses the innovative ways his institution is tackling challenges like student debt

Live from ASU-GSV: How ASU Uses AI to Match Students with Right-Fit DegreesPlay Button
Live from ASU-GSV: How ASU Uses AI to Match Students with Right-Fit Degrees

About the Episode:Recorded live at the ASU GSV Air Show, Mallory chats with Auryan Ratliff, Director of Creative and Emerging Technology at ASU Online. Auryan introduces us to a groundbreaking tool designed to alleviate choice paralysis among prospective students

Live from ASU-GSV: A Middle School Teacher’s Strategy for an AI-Driven WorldPlay Button
Live from ASU-GSV: A Middle School Teacher’s Strategy for an AI-Driven World

Mallory is joined by Winston Robert. Known as “Teacher in a Suit,” this innovative middle school teacher shares his journey from aspiring lawyer to influential educator. He discusses the integration of artificial intelligence in his classroom at KIPP New Jersey

Bonus: Beyond the Buzz: Real Stories of DEI Impact in Higher EducationPlay Button
Bonus: Beyond the Buzz: Real Stories of DEI Impact in Higher Education

About the Episode: This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion in higher education marketing.

Bonus: Beyond the Buzz: Real Stories of DEI Impact in Higher EducationPlay Button
Bonus: Beyond the Buzz: Real Stories of DEI Impact in Higher Education

About the Episode: This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion in higher education marketing. Through these carefully

Live From ASU-GSV: Sipping IPAs And Talking AIPlay Button
Live From ASU-GSV: Sipping IPAs And Talking AI

About the Episode: Recorded live at the ASU GSV AIR Show, guest Chris Edwards from Kanahoma shares his insights on the integration and impact of artificial intelligence in the education sector. From ethical dilemmas and administrative efficiencies to the real-world implications of AI on campuses

Episode 23: Listening On Social For Over 10x More EngagementPlay Button
Episode 23: Listening On Social For Over 10x More Engagement

About the Episode: Getting a mention on social media is only half the win. Real engagement happens when we respond. This was Sabreen’s philosophy going into this shift in mentality for Rosalind Franklin University of Medicine and Science. As the sole social media manager for the university

Live from ASU-GSV: The AI Balancing Act: Ethics, Education, and Insights from Liz GrossPlay Button
Live from ASU-GSV: The AI Balancing Act: Ethics, Education, and Insights from Liz Gross

About the Episode: In this episode of Higher Ed Pulse, Mallory catches up with Liz Gross live from Campus Sonar at the ASU GSV AIR Show in San Diego. Liz shares her measured insights on the integration and implications of AI in higher education, emphasizing the importance of ethical practices

Vanishing Liberal Arts: The Disappearing Act of Critical ThinkingPlay Button
Vanishing Liberal Arts: The Disappearing Act of Critical Thinking

Hosts Mallory and Seth examine the critical state of liberal arts education in America and the challenges facing liberal arts programs, including declining enrollments and financial pressures. Mallory and Seth passionately advocate for a rebranding of the liberal arts

Ep. 50: The Art of Attraction: Balance Brand and Lead GenerationPlay Button
Ep. 50: The Art of Attraction: Balance Brand and Lead Generation

About the Episode: Attracting the “right” kind of student is one way that institutions can position themselves to thrive amid the approaching enrollment cliff. In this episode, Jaime talks with Bart Caylor, president of Caylor Solutions and author of “Chasing Mission Fit”

Episode 17: March Madness - Data EditionPlay Button
Episode 17: March Madness - Data Edition

About the Episode: The conversation explores the impact of college sports success on college applications. They discuss the 'Flutie Effect,' which refers to the increase in applications to a school following a successful sports season. They also examine the correlation between March Madness

Pulse Check: Mergers & Acquisitions in Higher Ed - Part 4Play Button
Pulse Check: Mergers & Acquisitions in Higher Ed - Part 4

Join President Ian Mortimer as he delves into important considerations for exploring M&A strategies and innovative, alternative pathways for success. In this episode you will learn about:Reasons why certain mergers don’t pan outThe tradeoff of balancing rational and emotional facets

Bonus: Entering our AI Assistant Era – Is Your Campus Ready For It?Play Button
Bonus: Entering our AI Assistant Era – Is Your Campus Ready For It?

About the Episode:In this special episode of Higher Ed Pulse, Mallory sits down with Ardis Kadiu, CEO and Founder of Element451 and co-host of the Generation AI podcast on Enrollify. Together, they discuss two new AI innovations — Bolt Assistants and Bolt Search.

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