About the Episode: In this episode of "Confessions of a Higher Ed CMO," Jaime engages in a compelling conversation with Andrew Careaga, a retired chief marketing officer with over 30 years of experience in higher education marketing at Missouri University of Science and Technology.

About the Episode: In this EduData podcast episode,Timothy and Jamie discuss the significant impact of declining birthrates on future college enrollment numbers. After exploring how this trend will affect different types of institutions, geographical regions, and cultural populations

Welcome to our latest Pulse Check - A Guide to Graduate Marketing in 2024, hosted by Shane Baglini.Ed-tech is an ever-evolving landscape, and in the case of graduate enrollment managers, one that is difficult to keep up with at times.

This episode of Higher Ed Pulse offers a dive deep into the concept of direct admissions in higher education. Our hosts, Mallory and Seth, explore how this approach is reshaping the college application process, with the promise of a simpler and more accessible

About the Episode: In this episode, "The Marketing-Savvy President," Dr. Anthony Cruz discusses his successful use of marketing strategies and social media to boost enrollment and community engagement at Miami Dade College's Kendall Campus. He highlights the role of strategic marketing

Welcome to our latest Pulse Check - A Guide to Graduate Marketing in 2024, hosted by Shane Baglini.In Part 2 of this series,Shane Baglini is joined by Charles Whitaker, dean and professor at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications

About the Episode: Nicole Tabak, freelance writer and content strategist, manages the Harvard Online social media accounts. In 2022, she wrote a thread on what was Twitter at the time about Taylor Swift albums as Harvard Online courses and it went viral. Nicole tells us that it pays

The task was monumental: Write career content for 70 different programs. In late 2022, before AI was top-of-mind for any of us, Patrick was thinking... How can I do this with AI? With the help of his student employees, Jasper.ai, a spreadsheet

Mallory and Seth dive into a new Dentsu Consumer Navigator study on the American Mindset. They explore the potential impact of economic uncertainty on higher education enrollment and the rise of alternative credentials.

Welcome to The Hidden Gem, a podcast dedicated to empowering community college presidents, executive team members, enrollment, marketing and communication leaders with the knowledge and insights they need to harness the full potential of strategic marketing and communications

Managing social communities requires marketing savvy, diplomacy, excellent judgment, and a finger on the pulse of your audience. In this episode, Jaime brings on Jenny Li Fowler, author of “Organic Social Media: How to Build Flourishing Online Communities” to discuss the key fundamentals for

About the Episode: In this EduData podcast episode, Jamie and Timothy unravel the significance and pitfalls of discount rates and how they are presented. From examples of ice cream shops, toothpaste ads, and JCPenney, they provide a dose of financial literacy with a chaser of tuition resets.

Welcome to our latest Pulse Check - A Guide to Graduate Marketing in 2024, hosted by Shane Baglini.In Part 1 of this series, Mike McGetrick, Vice President of Creative and Interactive Services at Spark451, joins Shane Baglini to offer a high level overview of graduate marketing in 2024.

Episode NotesIn this inaugural episode of the Higher Ed Pulse, co-hosts Mallory Willsea and Seth Odell cover two newsworthy topics from the past week of higher education marketing and enrollment management.First up, is the traditional college experience over?

In this EduData podcast episode, hosts Jamie and Timothy their thoughts and analysis of the "College Planning and Student Emotions Report", a special bit of research produced by RNL and ZeeMee, provides insights into the emotional needs of prospective college students and offers strategies

Exciting news! Your beloved Enrollify Podcast has evolved into somethingeven morefantastic. New name, new format, and new hosts!Introducing Higher Ed Pulse— your weekly spotlight on the latest in higher education marketing and enrollment management.

When Kellen Manning took his first social media job at Boston University, he was a one-person team and he got creative about finding content and creators. He used organic social listening and monitoring practices to find members of the community who were already creating great content and built

What does diversity, equity, and inclusion in content creation look like? To Mikki Collins, it was this: real, unfiltered stories told by more than one student in a format that could both go deep and was built to last. So, she built a podcast for the University of Chichester centered around

This episode features a conversation with Erik K. Rueter, Senior Project Manager for the American Marketing Association and Founder and President of Human-Centered Success. Take a deep dive into the concept of human-centered project management, a transformative approach that's reshaping

In this EduData podcast episode, hosts Jamie and Timothy explore student perspectives on data privacy in higher education. Drawing from a recent student voice survey, they discuss students' concerns about phone apps collecting data and their surprisingly high trust in institutions.

In this insightful episode of The Enrollify Podcast, Zach chats with Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester, about his intriguing journey as a content marketer.