On episode 3 of The Modern Student, Zach and Jeff discuss how technology can help you develop a stronger enrollment plan and the value of having unified marketing and IT departments.About the SeriesThe Modern Student is a special podcast series in collaboration with Squiz

On this week’s episode, Zach sits down with Ryan Wilson. Ryan is the founder of Team Trust Productions, which is a production company that specializes in creating authentic content featuring individuals with disabilities.In the episode the two discuss

In the final installment of Brand Camp, Zach and Ian discuss core values and put a bow on understanding the Brand Manifesto framework.Key takeaways from this episode include:How core values fit into the Brand Manifesto framework

Jaime gets real with guest Tracy Playle in this in-depth conversation about imposter Syndrome – something that plagues professionals from all backgrounds. Tackling the symptoms of imposter syndrome – feeling like a fraud, experiencing self-doubt and subjecting oneself to negative self talk

The Great Resignation has hit higher ed with full force. Once a month for the next few months, we’ll feature individuals who have left higher ed to work in a higher ed adjacent role (think a marketing agency, edtech company, or consultancy).

On this episode of The Modern Student, Zach Busekrus and co-host Jeff Dillon unpack how new technology can help institutions better recruit and engage the next generation of students.This episode explores what is holding schools back and what tools are available when it comes to attracting

On episode three of Band Camp, Zach and Ian explore the purpose and value of vision statements.The pair discuss how to create a meaningful vision statement and where it fits into your overall brand manifesto alongside your mission statement and core values.

In this episode of Confessions of a Higher Ed CMO, Jaime talks with Renee Seltzer, Marketing Growth Agency Owner (Ellison Ellery) and Fractional CMO, about creating customer journey maps. Creating a journey map can help your institution understand the steps a student takes as they enroll

In episode one of The Modern Student, Enrollify Founder Zach Busekrus and Jeff Dillon of Squiz, discuss the modern college student and how their relationship with technology is shaping the future of higher education.The modern student has always had technology as a part of their lives

If you're like Zach, you may have never even clicked on a YouTube Short before. But in this week's episode, we break down how YouTube Shorts complement your YouTube channel and could even help you grow a massive following.

On episode two of Brand Camp, Zach and Ian get into the nitty gritty of how to create and what makes a killer mission statement.Takeaways from this episode include:Defining the purpose of a mission statementsWhat makes a great mission statement (and a bad one)

Every school gives away t-shirts and pens, but what would actually help you generate quality leads who are more likely to apply and enroll at your institution?Think through this with your team, see what’s feasible, and then execute!The Brewstorm is a video first podcast.

In episode one of this special four-part series on branding in higher ed, Zach and Ian Evenstar (founder and CEO of UNINCORPORATED) unpack the importance of brand manifestos.This episode is chalk full of knowledge and advice for higher ed.

Amid the Great Resignation, many higher education marketers are considering leaving higher education for roles in other industries. In this episode, Jaime talks to Jodi Phelps, chief of staff for the City of Fayetteville, North Carolina, about her transition from Chief Communications and Marketing

In this fast-paced conversation, Ryan and Zach discuss:How to build your personal brand as a higher ed marketer on LinkedInWhy marketing attribution in 2022 is still so damn hardThe pros of taking a channel-specific approach to your marketing

This week, the guys discuss the real purpose of video, how it should be used to be most effective and efficient, and what separates a great video from another boring old trailer. With video moving from a nice-to-have to a need-to-have, this is an episode that’s definitely worth your time!

Student workers, interns and ambassadors are often the face and voice of your institution, but does your program reflect your student population? Are you unconsciously creating barriers to recruiting a diverse pool of students to serve in these roles? In this episode, Jaime talks with Anice Barbosa

We have hot takes galore this episode!The biggest one "TikTok for higher ed is just a hype train." Can it actually be used to recruit students? What should be measured? And what does it take to actually make good TikToks on a consistent basis?

In this episode of Attention Retention, Angie, Clayton, and Zach share new ideas for how enrollment marketers can leverage the latest tools, tactics, technologies, and strategies to attract and retain younger millennials and Gen Z.

According to the U.S. Census Bureau, nearly 1 out of 5 Americans is Hispanic or Latinx – a number that has quadrupled in the last four decades and is expected to continue to grow. As the demographics of the country shift, it is becoming increasingly important for higher ed marketers to understand

In this episode of The Brewstorm, Shane, Dan, and Zach brainstorm what it would look like to flip the relationship between admitted students and admissions teams on its head.How do we make prospects feel wanted, increase school affinity, and level the playing field for all?